2014 Hero Pleasure with Integrated Braking System launched in India

Team OD Published: April 01, 2014, 12:09 PM IST

After launching the Splendor iSmart and HF, Hero MotoCorp has now put the updated Pleasure with alloy wheels on sale in India at Rs 49,126 ex-Mumbai. The Pleasure will be available in two variants - with steel wheels and alloy wheels.

The standard steel wheel variant will be about Rs 1,500 cheaper. The Pleasure was first showcased at the 15 vehicle unveil by Hero near Diwali last year. It was also displayed at the

2013 Hero Pleasure with IBS 2014 Hero with IBS

Significant changes in the new Pleasure include the addition of Integrated Braking System (IBS) - if the rider applies the rear brake, even the front brake is engaged. And if he or she wants to use just the front brake, they just have to pull the right lever. Hero claims that this reduces the stopping distances significantly and they have applied a patent for it.

Hero has also given a facelift to the Pleasure with dual tone colours and alloy wheels. The grab rail as also tail lamp design has been altered. The 2014 Hero Pleasure also comes with a side stand indicator. Other goodies in the new Pleasure include a mobile charging point in the lockable glovebox, tubeless tyres and also a lit underseat storage.

The powertrain in the Hero Pleasure is the tried and tested 6.83PS 102cc engine. Hero claims a maximum speed of 77kmph for the Pleasure.

The new Pleasure will square off against the Honda Activa i , Ray and TVS.