Toyota is always quick to launch limited or exclusive editions of its cars every time the festive season hits India. The first from the lot is the Toyota Innova Limited Edition. It comes in the Gx grade with an exclusive Bronze Mica Metallic (that's Toyota-speak for this sparkling chocolate tint) colour on offer while the car is also available in the regular silver. Updates to the exterior include the Limited Edition emblem at the rear, body graphics as well as chrome accents on the front and rear lamps. There is a seven as well as an eight seater limited edition model available with Euro III and Euro IV engines.
Inside, there is a touchscreen DVD system complete with Bluetooth, USB and aux-in compatibility- operated via a remote. There are dual-tone fabric seats and colour coordinated door trims as well.
With the limited edition, owners will get driver airbag and ABS as safety features. The 2014 Toyota Innova Limited Edition is priced at Rs 12.90 -13.00 lakh ex-Delhi. Currently it is being sold in select cities only. At other places, a limited edition accessory package is on sale. Only 1,500 units will be developed and be made available by November.
N Raja, senior vice president and director (sales and marketing), Toyota Kirloskar Motor Pvt. Ltd. said, "Innova is one of our flagship products and has undisputedly been the leader in the MPV segment since its launch in 2005. The Innova has been rated first in quality every year ever since its launch in India. It has been our constant endeavor to continuously upgrade our flagship offering inline with the changing lifestyle preferences of our customers."
Expect Toyota to bring more limited editions in the coming few weeks.
|Toyota Kirloskar Motor Launches the All New 'Toyota Innova Limited Edition 2014' Available in all new color -Bronze Mica Metallic. Plush new interior and stylish chrome exterior enhancements. Attractively priced, the all new Innova Limited Edition starts from Rs. 12,90,947 to Rs. 13,00,710 (Ex showroom New Delhi). Exclusive 1500 units available till November 2014. Bangalore, September 2nd, 2014: In time for the festive season, Toyota Kirloskar Motor Pvt. Ltd. (TKM) today announced the launch of the 'Toyota Innova Limited Edition 2014'. Making it a perfect gift to take home this festive season, the new car is available in an exclusive brand new colour - Bronze Mica Metallic and the popular Silver Mica Metallic. Built on enhanced Space, Styling and Comfort, the new Innova Limited Edition (LE) boasts of Toyota's widely recognized D-4D advanced Diesel Engine technology. The new Innova Limited Edition 2014 is based on the existing Gx Grade with the options of Seven & Eight seater in both Euro III & Euro IV engines. The Innova is known for its Comfort and Space; making it the most ideal car for a family. Some of the new luxury features of the Innova LE are: Elegant Exterior enhancements: A royal new colour - Bronze Mica Metallic. 'Limited Edition' emblem at the rear end creates a mark of premium styling. Chrome lined Head Lamps and Rear Combination Lamps exudes style. New contemporary body graphics spruce up the entire look. Plush Interior additions: A Touchscreen Display Audio with DVD, CD, USB, Aux-in and Bluetooth functionality with a remote for convenience . Classy dual-tone fabric seats give it a luxurious feel. The colour coordinated door trims add a dash of contrast and enhance the style quotient. Along with plush interior comfort, the new Innova LE also ensures the highest standards of safety with driver side airbag, ABS (anti-lock braking system) and the globally renowned promise of Toyota's QDR (Quality, Durability & Reliability) standards. Speaking on the launch, Mr. N Raja, Senior Vice President & Director (Sales & Marketing), Toyota Kirloskar Motor Pvt. Ltd. said, "Innova is one of our flagship products and has undisputedly been the leader in the MPV segment since its launch in 2005. The Innova has been rated first in quality every year ever since its launch in India. It has been our constant endeavor to continuously upgrade our flagship offering inline with the changing lifestyle preferences of our customers. The new Innova Limited Edition that is designed to offer exclusivity is a perfect blend of space, superior styling and rich features that complement the travelling needs of a family. We thank our customers for their trust and appreciation and we hope that the new Innova Limited Edition will continue to delight them," concluded Mr. N. Raja. There are only 1,500 units available of this exclusive new Innova Limited Edition for a limited period between September to November 2014. Available in the diesel variant, the price of the new Innova Limited Edition starts from Rs. 12,90,947 to Rs. 13,00,710 (Ex showroom New Delhi). The new Innova LE is available at Toyota Showrooms at select cities in India whereas in other cities, Innova Limited Edition accessory package will be available. Booking and deliveries of the new Innova Limited Edition start today. The Innova boasts of being the only MPV in India to have won the J. D. Power Asia Pacific Initial Quality Study Award (IQS) & J.D. Power Asia Pacific Automotive Performance, Execution and Layout Award (APEAL) consecutively since 2007.|