50,000th BMW 310cc series motorcycle rolled out from Hosur plant
TVS Motor Company has achieved an important milestone of rolling out the 50,000th unit of the BMW's entry-level offering, the G 310 R. The 50,000th motorcycle, a G 310 R was rolled out in the presence of Dr. Markus Schramm, Head of BMW Motorrad, and KN Radhakrishnan, Director and CEO, TVS Motor Company.
Dr. Markus Schramm & Mr. KNR Radhakrishnan with the BMW, the 50,000th BMW motorcycle to roll out from the Hosur plant in Chennai
In April 2013, TVS Motor Company and BMW Motorrad signed a long-term strategic partnership to manufacture sub-500cc motorcycles for the globe. This collaboration resulted in the launch of three products on the 310cc platform namely BMW G 310 R, BMW 310 GS and TVS Motor Company's TVS Apache RR 310. The exports for these two BMW Motorrad models, BMW G 310 R and BMW 310 GS, commenced in December 2016 and today, they are being offered in more than 90 countries.
Commenting on this milestone, KN Radhakrishnan, Director and CEO, TVS Motor Company, said, "Today is a significant milestone in our journey with BMW Motorrad. Over the course of this six-year partnership, we have had an opportunity to create a common learning platform for both the companies resulting in the creation of aspirational products for the global market. It is heartening to see BMW's foray into sub 500cc segment meet with positive response across the globe. We are delighted to be a part of this success story." Adding to that, Dr. Markus Schramm, Head of BMW Motorrad said, "Six years back, we took a crucial step with the decision to enter into the sub 500cc category in partnership with TVS Motor Company. In them, we found a perfect partner who have always stood for high quality and technology. We are delighted that we are rolling out the 50,000 unit of our 310 series motorcycle in less than two years. This reaffirms our decision to offer BMW Motorrad quality-led premium products for the sub 500cc segment."
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Team OD | 21 Jan 2019
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