Audi announces price hike for its cars in India starting from May 1
Audi India has announced a price hike across its range by an average of three per cent. The price hike comes into effect from May 1, 2014. Audi says that the constant fluctuation in the forex rate has resulted in rising operational and input costs which lead to this decision.
Audi started this year with the launch of the new RS 7 in India and has also opened three new showrooms in India. The German manufacturer also recorded its best ever quarterly sales figure (Jan-March 2014) with 2740 units. It also registered a sale of 10,126 units, the company's best ever financial year sales for the fiscal year 2013-14.
Joe King, head of Audi India said, "While Audi has exhibited stellar sales performance in 2013 and in the first quarter of 2014, the overall market scenario has remained challenging with the constant fluctuation in forex rate; thus resulting in a rise in input and operational costs. To address this, we have rationalized prices, but have ensured that the impact is as minimal as possible. Additionally, we continue to offer our customers innovative finance solutions from Audi Finance which will make their purchase more attractive."
Audi will most likely launch the A3 sedan in India this year.
Audi India price hike press release
|Mumbai, April 17, 2014: Audi, the German luxury car manufacturer, today announced an increase in prices by an average of 3 percent in India. The increase in price is effective from May 1, 2014. "While Audi has exhibited stellar sales performance in 2013 and in the first quarter of 2014, the overall market scenario has remained challenging with the constant fluctuation in forex rate; thus resulting in a rise in input and operational costs. To address this, we have rationalized prices, but have ensured that the impact is as minimal as possible. Additionally, we continue to offer our customers innovative finance solutions from Audi Finance which will make their purchase more attractive," said Mr. Joe King, Head, Audi India. Audi achieved a hat-trick of Best-ever sales in India in the first quarter of 2014. Audi India grossed sales of 1404 units in March 2014, its highest in a month in India, recording a 18 percent growth year-on-year (March 2013: 1104 units). Audi also registered its best ever quarterly sale of 2740 units (Jan-March 2014) and its best ever Financial Year Sales of 10126 units (FY13/14) - the first for a luxury car manufacturer in India. Audi began the year with a momentous step the introduction of the most powerful Audi model from its product range - Audi RS 7 Sportback. The company also opened new showrooms in Udaipur, Visakhapatnam and Nashik. The German luxury car manufacturer thrilled fans with products exhibiting technology, design and sportiness at the 2014 Auto Expo in February. Audi also rolled out the third edition of the multi-city Audi Q-Drive 2014 in February. The Audi model range in India includes the Audi A4, Audi A6, Audi A7 Sportback, Audi A8L, Audi Q3 S, Audi Q3, Audi Q5, Audi Q7, Audi S4, Audi S6, Audi RS 5 Coupé, Audi RS 7 Sportback, Audi TT Coupé, the super sports car Audi R8, Audi R8 Spyder and the Audi R8 V10 plus available across the country: in Ahmedabad, Bengaluru, Bhopal, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Delhi Central, Delhi South, Delhi West, Goa, Gurgaon, Hyderabad, Indore, Jaipur, Kanpur, Karnal, Kochi, Kolkata, Lucknow, Ludhiana, Mangalore, Mumbai South, Mumbai West, Nagpur, Nashik, Navi Mumbai, Pune, Raipur, Surat, Udaipur, Vadodara and Visakhapatnam. End |
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