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Audi begins 'Workshop First' strategy with Vijaywada service centre

Team OD  | Published: April 22, 2019, 04:18 PM IST

Audi India has begun its 'Workshop First' strategy in the country with the opening of Audi Service Vijayawada. With this, Audi will enter the Tier-2 and Tier-3 cities with a 'Service First promise'. It will do this by inaugurating a workshop first, followed by a gradual plan to establish a showroom when sales have penetrated these markets.

The Vijaywada facility is spread across  9600 sq. ft. and has seven service bays which can handle 14 cars a day. The outlet meets the brand's standards of technology and workmanship and is manned by Audi trained technicians. The equipment, tools and technologies used meet Audi standards too.

Speaking on this occasion, Rahil Ansari, head of Audi India, "The customer is at the core of what we do at Audi and we are committed towards having a customer as part of the Audi family. They should stay with the brand once they join the Audi brand and for that, service is as important as product excellence. The 'Workshop First' strategy, which focuses on customer's service needs right from the Day 1 is a strategic approach to our network strategy by offering our customers easy access to world class service facilities that the brand Audi stands for globally. The Audi Service Vijayawada facility will further consolidate our commitment towards providing exceptional service to our customers in this region. Creating additional touchpoints for delivering service is a clear activity and commitment towards customer centricity as we go to where the market and where customers require us to be."

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