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Audi India launches the A6 Matrix at Rs 49.5 lakh

Team OD  /
20 Aug 2015 14:08:42 IST

The 2015 Audi A6 Matrix was launched in India at Rs 49.5 lakh (ex-Mumbai and Delhi). The facelift was first seen last year at the Frankfurt motorshowand we spotted the car being tested here earlier this year.The launch follows a series of rather baffling ads that most people couldn't comprehend.The updategets new headlamps that feature Audi's Matrix LED technology that was first seen on the A8 last year. It also gets new tail lamps with revised bumpers, grilles and side sills. The A6 Matrix also gets Audi's updated MMI with a remote control for rear passengers. On the safety front, the A6 Matrix gets eight airbags, two of which are dedicated to the rear seats.

The new Audi A6 Matrix_2

It also gets an updated 2.0-litre TDI engine in a 190PS guise, mated to Audi'sseven-speed S tronic transmission. However, it will not be get the array of engine options offered in other markets. The adaptive air suspension seen in the top-end trim of the 2014 model will also be featured in the A6 Matrix.

Mr. Joe King, Head, Audi India with the new Audi A6 Matrix. The car has been exceptionally priced at INR 49,50,000 ex-showroom New Delhi and Mumbai

This is Audi's sixth launch this year after theAudi R8 LMX, Audi RS 7 Sportback, Audi TTCoup, Audi RS 6 Avant and the facelifted Audi Q3.

Audi drives in the new Audi A6 Matrix

The world's most successful executive sedan now more powerful, intuitive and sophisticated ? New 2.0L TDI engine generating 190 hp (140 kw), power output increased by seven percent and fuel efficiency by five percent ? New seven-speed S tronic transmission ? New Audi Matrix LED headlights - standard ? Next generation MMI with 20.32 cm retractable screen; Navigation with MMI Touch - standard ? Intuitive & Advanced Voice Dialogue System - standard ? Best in class Bose Surround Sound with 600 watts output - standard ? Offers eight airbags, two of which are dedicated rear side airbags ? Engineered Intuition: #ItJustKnows ? Exceptionally priced at INR 49,50,000 ex-showroom New Delhi and Mumbai Mumbai, August 20, 2015: Adding yet another winner to its comprehensive and diverse portfolio, Audi, the German luxury car manufacturer today introduced the new Audi A6 Matrix a comprehensively updated version of one of the world's most successful executive sedans. The winner in the business class is now even better with the new engine, new seven-speed S tronic transmission, Matrix LED headlights and an advanced infotainment system all this at an exceptional price of INR 49,50,000 ex-showroom New Delhi and Mumbai. This is the sixth launch for Audi this year after the launch of the Audi R8 LMX, Audi RS 7 Sportback, Audi TT Coup, Audi RS 6 Avant and the Audi Q3. "With the new Audi A6 Matrix, we are writing the next chapter in an excellent success story. The Audi A6 Matrix sets new standards in innovative technology that makes the sedan even more efficient, more powerful, more intuitive and more sophisticated than ever. The car features Audi Matrix LED headlights, signature Singleframe grille, new engine and transmission and an advanced infotainment system along with comprehensive updates to the profile and design. The new Audi A6 Matrix with its 'Engineered Intuition' is a brilliant performer inside out and when you buy it, you couldn't have asked for a better driving companion as #ItJustKnows. The new Audi A6 Matrix is our sixth launch this year. We have seen increasing demand and success with our launches and are confident of setting new benchmarks for the luxury car industry in India," said Mr. Joe King, Head Audi India.

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