Audi India to introduce products below the A3 and Q3
In an interview with a new outlet, Audi's country brand head, Rahil Ansari, said that the company was exploring possibilities of launching cars below the A3 and Q3's price point in the Indian market over the next two to three years
Audi could be one of the models lined up as per this strategy
Mr Ansari said that Audi was looking to change its strategy in India, given that it had lost volumes to competitors since 2015. It was now looking to cover lost ground but not at the cost of diluting the value of the Audi brand. The company aims to introduce at least one product in the SUV, sedan and hatchback categories to garner volumes. There are expectations that it will launch the Q2 small SUV in the country but this is unconfirmed as of now. These products should be in the Rs 22 to 25 lakh price bracket. In line with this strategy, Mr Ansari also said that Audi would ensure double-digit product launches every year starting 2018.
Mr Ansari said that India remained an important strategic market for Audi and that the brand was committed to making investments in the country in spite of the unfavourable tax structure for luxury vehicles. The investment would now instead be focused on the volume end of the market, in a similar strategy to what Mercedes-Benz has done earlier with its A-Class hatchback.
Starts Rs 32.48 Lakhs
Starts Rs 30.5 Lakhs
- News2018 Aston Martin Vantage to be launched in India today
- NewsRetro-themed Peugeot e-Legend concept EV breaks cover
- OpinionOn the joys and hardships of motorsport writing...
- Review2018 Royal Enfield Interceptor 650 first ride review
- News2018 Ford Aspire facelift bookings open in India ahead of launch
- NewsMotoGP 2018: Marc Marquez claims Aragon GP victory
- NewsTVS StaR City+ launched in new grey-black paint option at Rs 52,907
- NewsSkoda appoints Pavel Richter as production technical director of its India 2.0 project
- NewsImage gallery: Royal Enfield Interceptor 650 and Continental GT 650 riding gear and apparel
- NewsImage gallery: Royal Enfield Continental GT 650 and Interceptor 650 accessories