Auto Expo 2020: Volkswagen to unveil its new logo in India
Volkswagen will reveal its new design and logo for India at Auto Expo 2020, which is set to take place in Greater Noida. The company said in a press release that the brand will be presenting its new logo and its new brand design to the public under the motto of "New Volkswagen".
The symbol and trademark will be the new logo, which will be reduced to its essential elements and presented with a new design that is flat and two-dimensional. The brand design and the logo aim for high flexibility and are intended for digital applications. It would also apply to the new brand signals such as pictograms, typography, colours or layouts.
For the first time, the brand will have a female voice in the sound logo, which will replace the former brand claim. The new logo and design will mark the start of a new era. This could mean that Volkswagen will bring in a new range of hybrid and fully electric cars and technologies.
The international premiere of the new brand design took place at the IAA Frankfurt International Motor Show in September 2019. The changeover is being implemented in small steps which started with changing the brand's locations and dealers in Europe, followed by China in October 2019 and from 2020, 171 markets will be transformed globally. More than 10,000 facilities of dealers and service partners throughout the world and about 70,000 logos will be replaced on the basis individual market's roll-out strategy.
Steffen Knapp, director of Volkswagen Passenger Cars India, says, "The new brand design marks the start of a new era for Volkswagen. Globally, the brand has committed itself towards being carbon neutral by 2050. Over the last four years, the Volkswagen brand has taken and implemented bold decisions in almost all areas of its activities. This comprehensive rebranding is the logical consequence of our brand's strategic reorientation. Now is the right time to make the new attitude of our brand, visible to the outside world."
