BMW Motorrad has revealed an ambitious plan for the North and South American markets. The company is aiming to double its market share in both markets in the next three years. In order to achieve this, the company will be introducing especially developedmodels to cater to the market demands. This was announced by Peter Schwarzenbauer, member of the board at BMW AG and responsible for Mini, BMW Motorrad and Rolls-Royce.
This is an integral part of the company's larger global plan to increase motorcycle sales. We will continue to grow sustainably and profitably and want to increase motorcycle sales to 200,000 units worldwide by 2020," said Schwarzenbauer. BMW Motorrad is also looking into expanding its dealer network. The company intends to have 200 dealerships in the U.S. by 2020.
Stephan Schaller, president of BMW Motorrad, has stated that the U.S. is the second most important market for BMW Motorrad after Germany. He said that the company is aiming to double its market share in the country to 10 per cent in the next three years. The motorcycle market in the 125cc to 500cc displacement range offers an excellent basis for our growth plans. With the recent launch of the BMW G 310 R we have taken an important step in this direction. As a real BMW in the under 500cc segment, it opens up a completely new market potential for us," he further added.
With 116,044 deliveries in the third quarter of 2016, BMW Motorrad has achieved a new sales record for a quarter. Compared to the corresponding period last year, the company has seen a three per cent growth in sales. The company is hoping to set a new overall sales record this year.
At the Intermot 2016, Heiner Faust, vice president, sales and marketing at BMW Motorrad, told OVERDRIVE exclusively that the company is looking at entering India in two steps.