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CEAT launches GoSafe S95 Face Masks, forays into personal protective equipment business

Aditya Chatterjee  | Updated: July 06, 2020, 05:47 PM IST

CEAT, one of India's largest tyres manufacturers, has forayed into the personal protective equipment business in India with the launch of GoSafe S95 Face Masks, priced at Rs 249. The company claims the face mask can be washed and reused up to 30 times, and is available across the company showrooms in the country along with being on offer on e-commerce websites such as Amazon, Flipkart, Myntra, Seniority and others.

Explaining the construction of the face mask, the company mentions that it comes with formidable six-layer filter protection, wherein the innermost layer is made of soft anti-bacterial fabric. The next three layers provide microbe protection and consist of small particle filters for added safety. The air mesh in the outermost layer filters particles and contaminants. The adjustable nose clip makes them breathable and splash/droplet resistant ensuring safety and comfort. The masks are designed for everyone – be it bikers, housewives, children or elderly. The mask comes in a multi utility cloth bag which can be used to store your mask or your personal devices.

"The launch of the GoSafe range is a part of the CEAT's commitment towards its motto - Safety First. The objective of foraying into the business of PPE is to plug the paucity of safe and reliable products like masks, especially at a time when the country is battling the Coronavirus threat. In these unusual times, personal safety, hygiene, and protection are a real concern. As a brand our commitment is to keep India safe and mobile, so we will soon introduce more products under the CEAT GoSafe range and expand the existing mask range to play an active part in this battle against the Covid-19 pandemic in the times to come." commented, Amit Tolani, Chief Marketing Officer, CEAT Tyres Ltd

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