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CEAT to distribute Pirelli premium motorcycle tyres in India

Team OD  | Updated: December 02, 2015, 01:39 PM IST

Good news for riders of bigger displacement motorcycles. CEAT and Pirelli have announced today that the Italian tyre maker's tyres will be sold by the CEAT distribution network across India. The release (below) suggests that the CEAT dealers will be able to sell all of Pirelli's tyre range.

Pirelli Tyre Mojo

The Italian company is moving forward with this plan noting that the premium motorcycle market in India is growing in size and is expected to post over 16 per cent growth over the next five years. The tyres should go on sale in the first week of December at select CEAT dealerships. CEAT has currently not announced a plan of how, when and which dealers will offer premium tyres expanding Pirelli's reach.

CEAT, Pirelli Join Forces to Distribute Premium Motorcycle Tyres in India

Mumbai, 2nd December 2015: CEAT and Pirelli today announced their exclusive partnership for distribution of Pirelli's global range of premium motorcycle tyres in the Indian market. This sole partnership will leverage CEAT's vast distribution and dealer network pan India. Riding on CEAT's ever-expanding network, Pirelli will offer its entire gamut of motorcycle tyres. This move comes in wake of a scenario, which has seen sales of premium bikes in the country pick up steam and is expected to grow up 16% for the next five years. Speaking on the occasion Mr. Anant Goenka, Managing Director, CEAT, said, "It gives us great pleasure to partner with global tyre major Pirelli to introduce their range of motorcycle tyres in India. We at CEAT have always believed in offering world-class products to our consumers and Pirelli range of premium tyres for specialised high end motorcycles is another step in that direction." Speaking on the occasion, Mr. Uberto Thun, Senior VP Pirelli Tyre, said, "We are very glad to partner with CEAT to bring our range of products in India. CEAT's vast experience of selling tyres in the market and their vast network make them the perfect partner to distribute and activate our products in the market. India has huge potential in premium and super sport motorcycle segment and we feel we can grow very fast with our premium products." The entire range of tyres will be available from the first week of December at select CEAT dealerships.


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