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Coronavirus impact: BMW India resumes local production at Chennai plant

Team OD  | Updated: May 07, 2020, 08:55 PM IST

BMW India has resumed operations at its facility near Chennai, in keeping with guidelines issued by the government. Local production has begun at the facility with less than 50 per cent of the workforce.

Operations are being carried out in a single shift while the rest of the employees continue to work from home. The National Sales Company and BMW India Financial Services based out of BMW Group's India headquarters in Gurugram will continue to work from home. BMW, MINI and BMW Motorrad Dealerships across the country will restart the operations once they receive clearances from local authorities, maintaining the necessary safety and hygiene measures. The luxury carmaker recently launched its contactless sales and service portal for customers unwilling to visit dealerships in the current scenario.

Customers can use this to personalise their BMW of choice and have their queries on product, service packages and finance options addressed in real time by interacting with a dealer representative online. After this, they can interact with a sales consultant and virtually get a 360-degree view of the vehicle's exterior and interior as well as discuss other features.

At the BMW plant, several measures have been taken to create a safe working environment including remodelling of plant layout to ensure strict social distancing, individual protective gear for all employees, daily health check-ups, staggered lunch schedules, pre-packed meals and the highest level of sanitisation measures.


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