Coronavirus impact: Triumph introduces customer-centric EMI scheme
Triumph Motorcycles India has rolled out a customer-centric EMI scheme to help people with quick and burden-free ownership of its products. The EMI scheme is applicable on the Modern Classic range and it supports the customer by paying for the initial three EMIs of the Street Twin, Bonneville T120 and the Speedmaster. The customer starts paying from the fourth EMI. The scheme is only valid on bookings made in May and the company may extend it.
The scheme has been introduced to encourage customers to make purchases and help dealers during these unprecedented times. Such schemes allow customers to make purchase decisions without worry and even after purchasing the product, there is breathing room of three months provided by the company. As we head into lockdown 4.0 with new rules and relaxed restrictions, it is possible that customers will be more willing to buy vehicles. Because there are more chances of contracting the Coronavirus with the use of public modes of transport.
Triumph Motorcycles is not the only company that is rolling out customer-centric EMIs and finance plan to encourage purchase. Many other manufacturers have also introduced similar financial schemes and additional incentives to use digital platforms for booking vehicles. This has been done to lift up the auto sector while adhering to the social distancing norms initiated by the government. Triumph will soon be launching the Street Triple R and the much anticipated Tiger 900.
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