Datsun to enter Russia with a GO based sedan

Team OD  /
13 Mar 2014 15:32:21 IST

Datsun will be entering the Russian market officially for the first time in the car maker's history. The first offering will be a GO-based sedan which is set to launch in Russia on April 4, 2014. Datsun has also setup an Russian website which at the moment only shows a launch countdown timer and an option for registration to get the latest brand news.

Datsun GO-based sedan for RussiaDatsun GO-based sedan for Russia

The new sedan has been developed with a view of giving the owner peace of mind, an engaging driving experience and competitive total cost of ownership. The car has been designed in Japan and will be made locally in Russia taking advantage of Nissan Motor's 80 years of car manufacturing and technical expertise. The sedan is expected to have a longer wheelbase than the GO to provide added rear seat comfort. Mechanicals too will remain unchanged along with the interiors and power will mostly come from 1.2litre engine mated to a five-speed manual tranny similar to the Datsun GO.

This sedan will also make its way to India and fight for a market share in the highly competitive sub-4metre segment, where it will be pitted against the Maruti Suzuki Dzire, Honda Amaze and Hyundai's Xcent sedans. The pricing of this sedan is expected to be lower than the competition on the basis of its low cost platform.

Read our first drive of the Datsun GO here

First Datsun Production Model for Russia to be unveiled on April 4th, 2014


Datsun reveals a sketch of its first ever car for Russia Datsun's Russian consumer website goes live today First official introduction of the Datsun brand in Russia New Datsun model has been developed specifically for Russia YOKOHAMA, Japan (March 13, 2014) - Datsun will pull the covers off its all new car for Russia on April 4th, 2014, in Moscow. And in advance of this symbolic event, that will celebrate the brand's entry into the dynamic Russian automotive market, Datsun has released a sketch and an animated video of the exciting new model. To watch the video click HERE or download HERE. The Datsun launch in Russia is particularly significant for the global expansion of the brand as it is a key market that offers Datsun great potential for growth. Furthermore, it is the first time in Datsun's history that the brand has been introduced to Russia officially. Datsun's dedicated webpage for Russia (www.datsun.ru) goes live today, with a countdown to the official launch date. The site allows visitors to register for the latest brand news, helping to build anticipation and customer interest in this new player in the market. Visitors will also be able to watch a live-stream of the unveiling on April 4th. The Datsun car to be unveiled on April 4th was developed specially for the Russian market, but its concept follows the brand's common global philosophy of offering customers - known as risers - an engaging driving experience, peace of mind ownership and accessibility at the right and transparent price, with a competitive Total Cost of Ownership. The car was styled in Japan, while development was carried out locally by an international team of talented engineers drawing on Nissan Motor Corporation's 80 years of car manufacturing experience and technical expertise. The 21st century Datsun for Russia will deliver a rich, customer-orientated brand experience with no compromise in terms of accessibility, reliability and durability values deeply rooted in Datsun's heritage. Brand and product information in Russian will be available after April 4th. About Datsun Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan's third global brand, alongside Nissan and Infiniti, in March 2012. Datsun will provide a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan's DNA. Datsun vehicles will start sales in India, Indonesia, Russia and South Africa from 2014. Datsun History Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means 'lightning-fast' in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short. In 1933, Nissan's founding father Yoshisuke Aikawa took over the business with a vision of "mobility for all". The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the 'son of DAT' Datson - which later changed to Datsun. Local engineering and mass-production made the founder's dream a reality.
  

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