Droom hosts India's first pre-owned automotive awards
Droom recently organized the country's first pre-owned automotive awards in New Delhi on December 11. The awards acknowledged individuals and organizations who have worked towards the growth of the pre-owned automobile industry in India.
There were four main categories of awards, Jury's Choice, Buyer's Choice, Dealer's Choice, and Best of Droom. The over 110 nominations were judged on various methodologies which also included votes by buyers and dealers.
Notable winners were the Hero Splendor Plus being named the 'Most Sold Bike on Droom', Hero Maestro Edge winning the 'OBV Highest Resale Scooter of the Year', and Hero Electric Optima E2 driving home with the 'Jury's Choice Electric Scooter of the Year'. In the four-wheeler category, the Honda City stood out as the 'Buyer's Choice Sedan of the Year', while Mercedes-Benz C-Class emerged as the dealers' favorite by winning the 'Dealer's Choice Luxury Car of the Year'. Hero MotoCorp won the most prizes across categories and was named the 'OEM of the Year' for two-wheelers.
Speaking on the awards' success, Sandeep Aggarwal, Founder and CEO Droom said, "India is the 3rd largest automobile market in the world. Since 2013 the number of used vehicles sold is higher than new vehicles sold in India. However, most of the ecosystem is still aligned to new vehicles. With Droom Pre Owned Automotive Awards, we are increasing the sense of joy and pride of owning the pre-owned vehicle and make if more celebratory."
Droom is an online automobile marketplace which engages in buying and selling new and used automobiles. It has four marketplace formats B2C, C2C, C2B and B2B, and three pricing formats - fixed price, best offer and auction. The platform offers a range of categories from bicycle to plane and also includes automobile services such as warranty, RSA, insurance and auto loan.
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