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Ducati is ready with the 'Ducati Cares' program

Team OD  | Updated: April 23, 2020, 05:31 PM IST

Ducati launches the 'Ducati Cares' program which focuses on the safety of customers and it has been crafted to meet safety protocols necessary in continuing business with dealers, customers and fans after the lockdown lifts.

The program provides guidelines to the customers and fans about the standard procedure to be adopted while visiting a dealership, this will help the customers and fans be at ease. These guidelines include safety measures to be taken by customers like maintaining safety distance, wearing a mask, using disinfectants and other tips. These safety tips will be communicated via the online channels and at the dealership as well.

'Ducati Cares' program is structured around the experience gained by the task force that was set up by the company to tackle the Coronavirus pandemic outbreak. It was responsible for the safety of employees at the Borgo Panigale Headquarters and its branches around the globe. The task force remapped the functioning procedures to meet with the safety standard.

These included designated time slots at the Company restaurant, a revised layout of the working environments and at the production lines, defining sanitization procedures, enable smart working and other precautions to protect all employees.

Ducati will also offer innovative service to its customers and fans that can be used remotely. It will comprise interaction with the dealer via chat or video call, book a test ride, configure a new motorcycle (also available via a QR Code in the price quotation) and the possibility to purchase apparel, sportswear and merchandising via the online store.

Customers will be able to manage dealership appointments from MyDucati portal on the Ducati website and can also retrieve previously saved motorcycle configurations. Along with that, the company's sales and after-sales team will receive training through a specific app to stay parallel with the customer relationship management and the related processes.

The dealers will receive training through online mediums like webcasts for service activities. And a digital predictive maintenance program has also been developed which allows a digital view of the assistance history of the vehicle along with a digital agenda and maintenance guidelines that need to be carried out.

Francesco Milicia, VP of global sales and after Sales at Ducati said, "It is now clear to everyone that the virus won't disappear from our lives any time soon, we will have to learn to deal with it, putting in place all possible actions to protect ourselves, allowing us to return to live our lives again. "It is in this context that, by capitalizing on the experiences gathered by our internal Task Force as well as some of our Asian Dealers, we have developed the Ducati Cares program to support our Dealer network all over the world. It will allow our Dealers to welcome our customers in the safest and most practical way. "

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