Ducati launches Unica motorcycle customisation program
Ducati has just opened the doorway for its Ducatisti (read customers) to build their very own exclusive and unique Ducati motorcycle through the newly introduced Unica program.
With the Unica program, which extends worldwide, Ducati enthusiasts/customers can enter the Ducati Centro Stile atelier in person, describe their desires to the designers and follow, during periodical visits, the progress of their motorcycles, experiencing first-hand the level of dedication and attention to detail that Ducati reserves for each customisation project.
With the support of the professionals of the Ducati Unica team, the customisation process will be outlined, defining every detail: precious materials, dedicated finishes, special colours and Ducati Performance accessories. All in compliance with the stylistic criteria that identify a real Ducati.
Each stage of the creation of the bike will be documented and will see the involvement of enthusiasts, from the first sketches to the delivery ceremony.
Each Ducati Unica motorcycle will be delivered to its owner accompanied by a certificate of uniqueness, which attests its originality and ensures its non-replicability.
The level of uniqueness and attention to detail of each Ducati Unica project mean that the company can only accept an extremely limited number of requests each year, and will only consider those to be in line with the values ??of the brand.
So how do you find out if you're considered one of the lucky few? By contacting the nearest Ducati dealer, of course.
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