Ford India's pre-owned car division, Ford Assured completes five years in the Indian market. Ford Assured has over 185 outlets throughout the country and according to the manufacturer it has guaranteed transparency, quality, choice, pricing as well as company warranty.
Before commencing any sort of trade, the American manufacturer claims that each car goes through a total of 169 quality checkpoints by its engineers. The pre-owned division of Ford ensures transparency with the customer by scrutinising the car's history and finance to prevent any possible fraud.
While evaluating the price of the pre-owned cars, Ford Assured considers the value of add-ons, accessories and insurance while summing up the final amount. The manufacturer offers a warranty option of 20,000kms/1 year on Ford cars as well as select non-Ford cars. The division also provides two free services on any purchase.
Ford has appointed retailers to cover states like Tamil Nadu, Delhi, Kerala, Karnataka, Telangana, and Andhra Pradesh to ensure easy availability of Ford Genuine Spare parts across the country.
While Ford Assured may be one of the oldest players in the pre-owned division, it still faces competition from emerging players like Renault selection, Tata Motors Assured and Maruti True Value.