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Ford Classic prices slashed by up to Rs 1 lakh

Team OD  /
23 Jan 2014 18:01:19 IST

Ford India has slashed prices of the Classic sedan and launched it at a starting price of Rs 4.99 lakh ex-Delhi. The new Classic saloon, which is essentially the old-gen Fiesta, will now be Rs 70,000 to Rs 1 lakh cheaper, which repositions the saloon as an entry-level three-box.The top-end 2014 Ford Classic is priced at Rs 7.59 lakh.

It now competes with the Fiat Linea Classic and the sub-4 metre sedans such asHonda Amaze, Maruti Dzire and the upcoming sub-4 metre sedans from Hyundai and Tata Motors.Ford attributes this price revision to its improved operational efficiencies.

The Ford Classic is powered by a 1.4 litre TDCi diesel and 1.6 litre Duratec petrol engines. Both the engines are mated to a 5-speed manual transmission. The Classic offers features such as keyless entry, speed sensitive locks, dual airbags and ABS as also EBD.

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Vinay Piparsania, executive director of marketing, sales and service at Ford India, said, Ford Classic is a fun to drive, full-sized sedan that is renowned for its spacious cabin and fuel-efficient powertrains. The repositioning will make the Ford Classic an even more compelling offering for customers across India looking to move up to a great sedan."

Ford India is expected to unveil the new Fiesta at the Auto Expo 2014.We are hoping that it wouldn't repeat the mistake of pricing it too closely to a D-segment sedan.

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