Ford India appoints Raj Sarkar as VP of its new-look marketing division
Ford India has added muscle to its marketing, sales and service wing and appointed Raj Sarkar as the new vice-president of marketing.
Sarkar, who has over 17 years of experience in product as well as consumer marketing for Ford models in North America, will now hold responsibility for overall brand building at Ford India. He will report to Vinay Piparsania, executive director for marketing, sales and service division.
Raj Sarkar has about 17 years of experience with Ford
"We are pleased to welcome Raj to Ford India. His extensive marketing experience along with the rich global perspective that he has gained over the years with Ford will surely help us go further with our brand and business in India," said Piparsania.
Sarkar joined Ford Motor Company in 1996. Back in North America, he was also one of the brains behind the product and consumer marketing of the F-150, Ford's highly successful truck line-up. Prior to assuming his new role, Sarkar was manager at global business strategy for Lincoln, a luxury vehicles brand owned by Ford.
Ford India has also appointed Rahul Gautam as general manager of consumer marketing. He was earlier B-car Product Marketing Manager, Ford Asia Pacific. As GM, he will take charge of brand management programmes for Ford India. Vinay Raina, on the other hand, will lead product marketing as general manager and will be responsible for marketing Ford's portfolio in India.
"We wish all the very best for their new roles. With their rich marketing experience and exposure, these professionals bring unique insights and prized skill sets to the team which will surely help Ford drive its product-led transformation of its operations in India," said Piparsania.
