Former Harley-Davidson boss John Russell to be interim CEO for Norton Motorcycles

Team OD Published: April 24, 2020, 06:57 PM IST

TVS Motor Company, the new owners of Norton Motorcycles, has appointed John Russell as the interim CEO of the British two-wheeler brand. John was working with Harley-Davidson Europe as Vice-President and Managing Director from 1998 to 2007. He was also associated with Land Rover as the Managing Director for their commercial division between 1986 to 1994. TVS will also be soon announcing a new executive team that will be heading the Norton Motorcycles brand.

Instead of the glossy finish, the Norton sports a gun metal matte shade with a machined finish offset fuel cap

Earlier this month, TVS acquired the iconic British motorcycle brand for £16 million. The finer details of how TVS aims to develop and market the Norton brand in India and the international market are still unknown, but we expect to see the brand making a grand entry into India soon. Needless to say, the financial muscle of the Indian two-wheeler giant will fuel future development of the Norton brand and its existing, emotive portfolio, which currently comprises the Commando, Dominator and the V4 RR.

Sudarshan Venu, joint managing director, TVS Motor Company, had commented, "Norton will continue to retain its distinctive identity with dedicated and specific business plans. TVS Motor will work closely with customers and employees in building the success and pre-eminence of the Norton Motorcycles brand and we look forward to growing together globally in the years to come."