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Harley-Davidson kicks off 'The No Show'

Sumesh Soman  | Updated: June 17, 2020, 11:16 AM IST

Harley-Davidson has announced the one-week long motorcycle show that anyone can attend while being at the comfort of their homes. A complete online motorcycle show featuring over 60 builds from 10 countries across the globe. All you need to have is an internet connection and head to the Instagram account of Harley-Davidson. This show also hosts many of the builders displaying their bikes from postponed motorcycle shows like Mama Tried, Congregation Vintage Bike & Car, and Born-Free. The event starts today and will go on till June 21. 

The bikes will be rolled out in batches every day and at the end of the week, there will be awards from the following categories- Media Choice Award, H-D Styling and Design Award and H-D Museum Award. Each bike thumbnail on Instagram has an embedded video that will be played when you click in it, it shows the builder walking around the bike showing you the details and explaining the process that went into making the bike. A personalised experience that is rare at other wised crowded motorcycles shows. People can also scroll through the virtual 'stage' and listen to acoustic sets by The White Buffalo, Hollis Brown, and The Kenneth Brian Band.

Patrick Holly, brand director at Harley-Davidson Motor Company said, "The No Show is a platform that provides everyone from enthusiasts to new riders a place to converge and celebrate the diverse artistry that comes with custom builds,"

This initiative kind of keeps the spirit alive of the motorcycle shows until things go back to normal where people are allowed to gather in numbers. Many auto shows like the Detroit Auto Show, New York Motor Show, Geneva Motor Show were cancelled because of the Coronavirus pandemic. And it looks like the EICMA also has a very slim chance of conducting the show this year due to the COVID-19 crisis.

Tags: harley-davidson  |  HD  |  HD Pan America  |  Harley Livewire  |  Chopper bikes  |  Cafe racers  |  motorcycle shows  |  EICMA  |  bikes  |  bike
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