HMSI announces Service on Wheels initiative for its customers
HMSI has launched a new service initiative to reach out to its customers in remote areas. Called Service on Wheels (SoW), the initiative will provide customers the choice of servicing their Honda two-wheeler at their home.
A Honda Activa modified to hold a tool box will be the choice of wheels for the trained professionals who will be attending the calls. The SoW Activa will be available at all of Honda's 782 dealerships in the country by the end of March 2014.
Honda is basically targeting the remote rural populace with this initiative, but the scheme also covers those living in urban areas but don't have of a service centre nearby.
The Japanese company aims to have around 2,700 touch points in the country by the end of the fiscal year 2013-14. HMSI will not charge the customer any extra fee for the assistance except for what is the regular service cost.
Honda officials inaugurating the SoW
Announcing the all-India launch of Service on Wheels, HMSI president and CEO Keita Muramatsu said, "With SoW, we are empowering every two-wheeler customer of Honda, from a professional to even a housewife to experience Honda's trusted quality service. This would help us further strengthen the trust of our customer in Honda."
Honda SoW
| Honda launches first of its kind service initiative "SERVICE on WHEELS" · Service on Wheels (SoW) to benefit Honda's valued 2Wheeler customers in remote areas · National launch of last mile service initiative today at Dehradun · Activa for SoW to be available at all 782 Honda dealerships by March'14 end Mumbai, Feb 26, 2014: Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) today launched its one of a kind service initiative - "Service on Wheels". In just 2 years, Honda has aggressively doubled its network from 1,400 touch-points in FY'12 to a projected 2,700 touch-points by end of current FY'2013-14. As part of its Ambitious and Aggressive Roadmap for India, Honda's ambition is to now reach closer to its valued customers and serve them better with speed, especially in remote areas of India. It is in this background that the unique "Service on Wheels" (SoW) initiative has been launched to boost last mile connectivity of Honda. Taking SOW to every village will be India's Best-selling and Honda's iconic scooter Activa. Salient advantages of SoW include: ~ Trust of Honda Genuine Honda parts and assured quality service for customer satisfaction ~ Professional service - SoW technicians are trained, skilled and professional Present at the launch of this last mile customer service initiative were Mr. Keita Muramatsu (President & CEO, HMSI) Mr. Takashi Senda (Director Central Region, HMSI), Mr. P. Rajagopi (Regional Head - Central Region, HMSI) and Mr. Shivprakash Hiremath (Regional Manager Customer service, HMSI) Elaborating on this customer satisfaction initiative, Mr. Keita Muramatsu - President & CEO, HMSI said, "I am happy to announce the all India launch of "Service On Wheels". With SoW, we are empowering every 2Wheeler customer of Honda, from a professional to even a housewife to experience Honda's trusted quality service. This would help us further strengthen the trust of our customer in Honda." | |
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