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HMSI in association with Reliance launches National Safety Week for kids

Team OD  /
05 Mar 2014 19:55:13 IST

Honda Motorcycle and Scooter India Pvt Ltd (HMSI) has launched a National Safety Week from March 4-10 in association with Reliance General Insurance. This initiative focuses specially on school kids and educates them about road safety.

This week started with the first exercise being conducted at Ramjas International School, Pusa Road in New Delhi. Over here kids between 9-12 years were taught road safety through practical training and other innovative practices. The kids were taught the basics of road safety on Honda CRF50 motorcycles.

Honda trainers instructing kidsHonda trainers instructing kids

Honda has started educating the young because they believe that by training children they can also educate the elders in the family as kids have a natural ability to learn, explore and question . They are willing and sincere in their efforts, so whatever has been taught to them at school they will follow it at home too. It is a win-win approach because even if they don't spread the message at least they will follow the road safety rules once they grow up.

This joint road safety education campaign will cover schools in the North, West and Central regions of India.

Commenting on this initiative, Yadvinder S Guleria, VP of sales & marketing, HMSI said, Road Safety is an important concern for Honda and we have been actively creating awareness and educating people since the inception of our operations in India. Recently we partnered with most famous kids character Chhota Bheem to reach out to families and society at large. We are happy to partner with Reliance General Insurance for the special initiative and wish for the success of this campaign."

Honda & Reliance GI kickstart National Safety Week with a Special initiative for School Kids


Mumbai, March 5, 2014:As a leading two-wheeler manufacturer, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) the Only Honda in Indian 2Wheeler industry today announced the commencement of a special road safety initiative for kids during the National safety week (4th March-10th March) The inaugural activity was held at Ramjas International School, Pusa Road, New Delhi where students in the age group of 9-12 years were provided road safety education through innovative activities and practical training on specially imported Honda CRF 50-kids training bike making them learn the 'fun way'. Uniquely designed kids helmets were also provided to kids which will help spread the awareness with greater impact and inspire parents and society at large to follow ethical road safety practices. The event took place in the august presence of Mr. Prabhu Nagaraj General Manager- Customer Service-HMSI, Mr. Rakesh Jain- CEO- Reliance General Insurance, Mr. JC Pahuja, Education Coordinator- Ramjas Foundation and Ms Mohini Bindra- Principal- Ramjas International School, Pusa Road, New Delhi. Honda believes that educating Young Minds on road safety is an effective way of spreading the message to the entire family. Their sincerity & willingness to learn and explore is unquestionable. Moreover, as the road users and 2wheeler riders of tomorrow, the objective is to educate them on how the Freedom of using roads comes with Responsibility not just of self but also for other road users This joint Road Safety Education Campaign in association with Reliance General Insurance will cover schools across North, West and Central regions of India. Commenting on this unique initiative, Mr. Yadvinder S. Guleria, Vice President- Sales & Marketing, HMSI said, "Road Safety is an important concern for Honda and we have been actively creating awareness and educating people since the inception of our operations in India. Recently we partnered with most famous kids character Chhota Bheem to reach out to families and society at large. We are happy to partner with Reliance General Insurance for the special initiative and wish for the success of this campaign." Mr. Rakesh Jain, CEO- Reliance General Insurance said, "As an insurance company we are into the business of managing risk. We want people to be safe while on the road by influencing their behavior towards road safety. Kids in particular do not wear helmet when they ride pillion on two wheelers. Therefore, our effort is towards making children aware on road safety. We are really happy to associate with Honda in this initiative as it would inculcate road safety awareness in kids and convert them into messengers of road safety."
  

Tags:  | HMSI  | Honda  | road safety campaign  | Yadvinder Guleria  | Reliance

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