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Honda and Chhota Bheem join hands to promote road safety among kids in India

Team OD  | Updated: January 14, 2014, 04:11 PM IST

After Yamaha, Honda has now announced its road safety campaign for kids in India. Honda has tied up with POGO channel and have chosen one of the animated characters Chhota Bheem as their mascot for promoting safety amongst the youngsters. Honda will be conducting 'Honda Safe Riding with Chhota Bheem' in 11 cities in India where the mascot will interact with kids and educate them on the benefits of safe riding. A Honda CRF50 will be the choice of wheels and there will be other fun activities involved like painting competitions etc. To further spread the message of road safety, Honda Motorcycle and Scooters India will also distribute related materials in schools.

Keita Muramatsu - president & CEO, HMSI with Chhota BheemKeita Muramatsu - president & CEO, HMSI with Chhota Bheem

"As HMSI expands in production capacity, the social responsibility of the company is getting bigger. HMSI has further built it's commitment towards road safety by associating with Pogo and Popular character Chhota Bheem. Honda together with Chhota Bheem shall spread the message on importance of road safety across the country", said Keita Muramatsu - president & CEO, Honda Motorcycle & Scooter India


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