Jawa Motorcycles nets over Rs 1.43 crores towards charity through auction of ten new motorcycles
Jawa Motorcycles, part of Classic Legends Private Limited, auctioned the first ten, Jawa motorcycles today, as part of their Forever Heroes initiative, in support of the armed forces. The total amount collected was a staggering Rs 1 crore, 43 lakh and 25 thousand. The proceeds from the event will be donated to the Armed Forces Flag Day Fund run by the Kendriya Sainik Board, Ministry of Defence, Government of India, for educating children of martyrs from the Indian armed forces.
There was some intense bidding going on at the event with bids coming in from people present at the event as well as those bidding online. Bidders had to choose from bikes bearing chassis numbers between 001-100 and the base bid varied according to the desirability of the number.
The first Jawa, bearing chassis number 007 was sold for Rs 5 lakh. The amount was inclusive of registration and other charges. The bidding for the bike bearing chassis number 099 began from Rs 4 lakh. That's almost double the ex-showroom price of the Jawa Forty Two! It was auctioned for Rs 7.50 lakh. Chassis number 005 was sold for Rs 11.50 lakh but that's not it. The Jawa bearing chassis number 001 was auctioned for a whopping Rs 45 lakh.
Speaking about the event, Anupam Thareja, co-founder, Classic Legends Private Limited said, "Given the recent events that have brought the valour of the soldiers to the fore, we felt this would be the right time to salute the heroes of the Armed Forces that put the country ahead of themselves. The 'Forever Heroes' initiative is our way of offering gratitude towards their services. This feeling resonates from the heart of the leadership team well into the sensibilities of various departmental employees - with many people coming from the Armed Forces families!"
These special Jawas bear features that distinguish them from the regular Jawas that are set to go on sale tomorrow. The Tricolor stripes on the tank pay homage to the armed forces. Then there's a personalised touch in the form of the owner's name being monogrammed on the brass finished fuel tank cap. They also get a lifetime access to exclusive Jawa events and promotions. The owners also get special offers on official Jawa merchandise. in addition, these ten owners get a copy of the coffee table book, The Forever Bike, an insightful journey of Jawa motorcycles over the years. Plus, there's a free, Limited Service Package that takes care of periodic service including consumables.
Jawa Motorcycles also announced that deliveries of the Jawa and Jawa Forty Two will commence on March 30, 2019 at 11am, across all dealerships. The bookings for the Jawa and the Jawa Forty Two began last year, however, the company ceased to accept booking on December 25, 2018. As stated, the company sold out all the units of the motorcycles until September 2019. Both bikes are powered by a 293cc, liquid-cooled, single cylinder engine that offer 27PS and 28Nm - mated to a six-speed gearbox. At the time of launch, the Jawa and the Jawa Forty Two were priced at Rs 1.64 lakh and Rs 1.55 lakh respectively. Later, the addition of ABS system made the bikes by Rs 8,942. The Jawa rivals the likes of Royal Enfield Classic 350 which is priced at Rs 1.47 ex-showroom Mumbai.
Starts Rs 1,64,000
Starts Rs 1,39,308