Advertisement
Home » News

Land Rover launches a campaign to raise awareness for wildlife conservation in India

Team OD  | Updated: February 13, 2019, 04:27 PM IST

Land Rover India has announced a digital and social network campaign called the 'Never stop discovering' to raise awareness on wildlife conservation. This follows a social network campaign 'Discovery with a purpose' which was initiated in February 2018 in the Land Rover Discovery covered 1200kms across the forests of Assam and Arunachal Pradesh, to conserve India's endangered wildlife.

Rohit Suri, President and Managing Director, Jaguar Land Rover India Ltd (JLRIL), said, "Our Discovery family, with class-leading versatility and capability, is a great enabler for the curious minds, for those who want to get out there and explore more and share these explorations and new experiences with their family and friends. Through the 'Never Stop Discovering' campaign, we want to reach out and connect with all such people and inspire them with purposeful stories."

Land Rover - Discovery Sport

The 'Never Stop Discovering' campaign focusses on stories of journeys in the Land Rover Discovery Sport to Nagarhole National Park to showcase initiatives in the field of eco-tourism, which is contributing to wildlife conservation in India. In and around the Tadoba Andhari Tiger Reserve, the films feature big cat specialist, wildlife photographer and cinematographer Shaaz Jung for the Indian Leopard and the Black Panther, Aly Rashid for the Sloth Bear in Satpura National Park, and Harshawardhan and Poonam Dhanwatey for the Bengal Tiger.

Speaking on the release of the first film, Shaaz Jung, said, "Life is a safari and utilising ecotourism as an integral tool for conservation has always been my priority. We created The Bison and BCRTI (Buffer Conflict Resolution Trust of India) to address the conflicts in our buffer regions whilst also providing vocational training and creating awareness. Helping people understand the importance of our flora and fauna is the key to saving our country and retaining India's culture and it's great that Land Rover is bringing this to the fore through 'Never Stop Discovering'.

Also Read

Tech specs compared: India-spec 2019 Honda civic vs rivals

India-spec 2019 Honda Civic sedan technical specifications revealed

Price (Ex-Delhi)
Starts Rs 17.94 Lakhs
Displacement
1597cc
Transmission
Manual
Max Power(ps)
120
Max Torque(Nm)
300
Mileage
26.8 Kmpl
Price (Ex-Delhi)
Starts Rs 71.38 Lakhs
Displacement
2995cc
Transmission
Automatic
Max Power(ps)
340
Max Torque(Nm)
450
Mileage
-NA-
Price (Ex-Delhi)
Starts Rs 44.68 Lakhs
Displacement
1997cc
Transmission
Automatic
Max Power(ps)
150
Max Torque(Nm)
340
Mileage
10.68 Kmpl
Tags: LandRover  |  Land Rover  |  Land Rover Discovery  |  discovery sport  |  Discovery  |  JLR  |  Jaguar Land Rover  |  Jag  |  LR  |  rover  |  Rovers  |  Sport  |  cross over  |  suv  |  feature film  |  short film  |  FILMS  |  cars  |  range-rover  |  rangerover Velar  |  Velar  |  Rover sport

Related Stories

Latest Videos

Loading...
Advertisement

Find Car/Bike

CARS
BIKES
Advertisement
Loading...
Subscribe To Newsletter
email-bg submit arrow
od logo
X
Get the latest auto updates delivered to your mailbox!
emailbbg submitarrow