Groupe PSA has officially confirmed the launch of the Citroen automobile brand in India. It has been also confirmed that the first Citroen to enter the Indian market will be launched before the end of 2021 after the launch of production of powertrain. Citroen, the popular French automobile brand, was set up in 1919. The company has sold over 1.05 million vehicles in over 90 markets. The company also mentions that the sales of its international models have been boosted with higher levels of localisation. Here are the live updates from the event.
Citroen brand will be launched in India. The first offering will be launched in the country by mid 2021. Get all the details here
"New investments will be used to develop new engines and electric powertrains. We will stop importing engines from China"
"Autonomous shuttles and robo taxis are the segments that we will be targeting"
"Full electric market (globally) is still very small. We are entering the electrified market at the right time. By 2025 all our models will be electrified"
Globally, 53 models have been reduced to 43 models to make the brand focus on lower number of products and improve the market coverage.
Groupe PSA will be announcing important updates for its global operations. India-centric updates will be announed too