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Live updates: Citroen India brand launch

Team OD  /
2019-04-03 11:00:11 IST

French giant Peugeot PSA is all set to reveal its plans for India today at a function held in Chennai. More importantly, it will also showcase the first car that the carmaker is currently localising for the Indian market - the Citroen C5 Aircross. Present at the event will be Carlos Tavares, Chairman of the Managing Board, Groupe PSA, Linda Jackson, Chief Executive Officer, Citroen Brand, Groupe PSA, Emmanuel Delay, Executive Vice President & Head of India-Pacific, Groupe PSA, and Roland Bouchara, Senior Vice President Sales & Marketing, Citroen India. These officials will shed light on the carmaker's plans for the Indian market, its roadmap, scope and strengths. Stay tuned as we bring you all the details from the event.

  • Apr 03, 03:46 PM (IST)

    PSA is the most profitable car brand in Europe and that is because they know how to “do more with less”. This requires better efficiency of processes and that is the model they will go within India too. PSA will make gradual investments. Scalability is the key approach for the Indian market, which some of the other European competitors haven’t followed.

  • Apr 03, 03:45 PM (IST)

    PSA chose Citroen over Peugeot because Citroen has a more ‘stand-out’ portfolio. Also a more premium brand like Peugeot would mean they would be able to hit the core of the market. They want to go in the relatively more mass market segments

  • Apr 03, 03:45 PM (IST)

    For the products planned for India, Citroen will keep a very short time gap between international and local launches. 

  • Apr 03, 03:04 PM (IST)

    PSA is targeting a 2% market share in India and if they achieve that then all their business plans and allied activities for India will be as per their expectations. Target in 4-5 years.

    <p>PSA is targeting a 2% market share in India and if they achieve that then all their business plans and allied activities for India will be as per their expectations.&nbsp;Target in 4-5 years.</p>
  • Apr 03, 03:03 PM (IST)

    PHEV and electrified vehicles from PSA will be available globally from this year and will be considered for India as well - as and when it makes financial sense.

  • Apr 03, 03:02 PM (IST)

    The C5 Aircross was chosen to be the first model, simply because it’s their latest and their flagship, and they wanted to give India the best they have. In that it embodies everything Citroen stands for. Bold design, comfort tech, connectivity options etc

    <p>The C5 Aircross was chosen to be the first model, simply because it&rsquo;s their latest and their flagship, and they wanted to give India the best they have.&nbsp;In that it embodies everything Citroen stands for. Bold design, comfort tech, connectivity options etc</p>
  • Apr 03, 03:02 PM (IST)

    Huge investments and unrealistic volume targets are the Biggest reasons for the failure of Citroen’s competitors in India

  • Apr 03, 02:58 PM (IST)

    Citroen will be a mass-market brand and will be placed at the heart of the market. Doesn’t want to be positioned as a premium brand. PSA Groupe will also develop the finance and leasing options which aren’t yet explored enough in the Indian market

  • Apr 03, 02:56 PM (IST)

    Citroen aims at 98% localisation on the car parts, 90% on powertrain which translates to ~95% overall. Most competitors haven’t localised the powertrain. For PSA, the gearbox was the first component they localised - and it will be consumed locally as well as exported. Ditto for other components and car parts.

  • Apr 03, 02:56 PM (IST)

    PSA’s plant in Hosur has a capacity of 1,00,000 per annum.

  • Apr 03, 02:55 PM (IST)

    The Ambassador name won’t be used loosely. Whenever it’s used, it will be used in a way that it gives it due respect. But no plan yet around the Ambassador brand.

    <p>The Ambassador name won&rsquo;t be used loosely. Whenever it&rsquo;s used, it will be used in a way that it gives it due respect. But no plan yet around the Ambassador brand.</p>
  • Apr 03, 02:54 PM (IST)

    The line up for India has been developed or configured with inputs from a special team of Indian experts. Their products will stand out and that’s their strength

  • Apr 03, 02:51 PM (IST)

    Citroen will offer the option of configuring and ordering the car online.

    <p>Citroen will offer the option of configuring and ordering the car online.</p>
  • Apr 03, 02:39 PM (IST)

    Company's website, Citroen.in is now live

    <p>Company&#39;s website, Citroen.in is now live</p>
  • Apr 03, 02:35 PM (IST)

    Citroen will launch a car every year for the next three years and one of them is a model that will make its international debut in India

  • Apr 03, 02:33 PM (IST)

    Customers are at our heart, says Citroen

    <p>Customers are at our heart, says Citroen</p>
  • Apr 03, 02:31 PM (IST)

    The C5 Aircross will come to India in 2020

  • Apr 03, 02:30 PM (IST)

    Citroen’s punchline says, “Inspired by you” and this is how India inspires Citroen. Note the reference to the Ambassador - a brand name that is now owned by the PSA Groupe

    <p>Citroen&rsquo;s punchline says, &ldquo;Inspired by you&rdquo; and this is how India inspires Citroen. Note the reference to the Ambassador - a brand name that is now owned by the PSA Groupe</p>
  • Apr 03, 02:29 PM (IST)

    Citroen will set up state-of-the-art retail dealerships and will allow customers to rate their cars, dealerships and experience to maintain a tight leash on quality and customer service

    <p>Citroen will set up state-of-the-art retail dealerships and will allow customers to rate their cars, dealerships and experience to maintain a tight leash on quality and customer service</p>
  • Apr 03, 02:26 PM (IST)

    Comfort will also be a big talking point for the C5 Aircross- Citroen’s first car for the Indian market

    <p>Comfort will also be a big talking point for the C5 Aircross- Citroen&rsquo;s first car for the Indian market</p>
  • Apr 03, 02:25 PM (IST)

    Design and comfort are the keywords for the Citroen brand and is at the forefront of its 360° strategy.

    <p>Design and comfort are the keywords for the Citroen brand and is at the forefront of its 360&deg; strategy.</p>
  • Apr 03, 02:23 PM (IST)

    And is also ready for the future, claims the carmaker

    <p>And is also ready for the future, claims the carmaker</p>
  • Apr 03, 02:21 PM (IST)

    Citroen has a rather illustrious history

    <p>Citroen has a rather illustrious history</p>
  • Apr 03, 02:20 PM (IST)

    In the last 100 years, it’s sold over 50 million cars!

    <p>In the last 100 years, it&rsquo;s sold over 50 million cars!</p>
  • Apr 03, 02:19 PM (IST)

    Citroen celebrates its 100th anniversary this year

    <p>Citroen celebrates its 100th anniversary this year</p>
  • Apr 03, 02:18 PM (IST)

    Linda Jackson now addresses the media

    <p>Linda Jackson now addresses the media</p>
  • Apr 03, 02:18 PM (IST)

    The plant at Hosur will start manufacturing powertrains by 2020

    <p>The plant at Hosur will start manufacturing powertrains by 2020</p>
  • Apr 03, 02:17 PM (IST)

    PSA’s local ecosystem will comprise of sales, service, sourcing and R&D

    <p>PSA&rsquo;s local ecosystem will comprise of sales, service, sourcing and R&amp;D</p>
  • Apr 03, 02:17 PM (IST)

    PSA will work with CK Birla and Tat aConsultancy Services for the Indian market.

  • Apr 03, 02:15 PM (IST)

    India will contribute heavily to PSA global footprint and has the advantages of low-cost manufacturing.

    <p>India will contribute heavily to PSA global footprint and has the advantages of low-cost manufacturing.</p>
  • Apr 03, 02:14 PM (IST)

    Emanuell Delay heads the Pacific operations for PSA. He says that the Indian market is tough, but full of opportunities

    <p>Emanuell Delay heads the Pacific operations for PSA. He says that the Indian market is tough, but full of opportunities</p>
  • Apr 03, 02:13 PM (IST)

    PSA’s comeback plans for India materialised with the group’s JV with the CK Birla group

    <p>PSA&rsquo;s comeback plans for India materialised with the group&rsquo;s JV with the CK Birla group</p>
  • Apr 03, 02:11 PM (IST)

    The Indian plans for PSA will be spearheaded by Citroen

    <p>The Indian plans for PSA will be spearheaded by Citroen</p>
  • Apr 03, 02:11 PM (IST)

    The acquisition of Opel and Vauxhall have given big boost for PSA in Europe

    <p>The acquisition of Opel and Vauxhall have given big boost for PSA in Europe</p>
  • Apr 03, 02:10 PM (IST)

    In five years, PSA has managed to go from near-bankruptcy to profitable.

    <p>In five years, PSA has managed to go from near-bankruptcy to profitable.</p>
  • Apr 03, 02:08 PM (IST)

    Carlos Tavares addresses the media at the PSA Groupe conference in Chennai

    <p>Carlos Tavares addresses the media at the PSA Groupe conference in Chennai</p>
  • Apr 03, 02:07 PM (IST)

    The PSA Groupe has 45 manufacturing facilities around the world

    <p>The PSA Groupe has 45 manufacturing facilities around the world</p>
  • Apr 03, 01:56 PM (IST)

    Under the wraps is the first vehicle for the Citroen brand in India - the C5 Aircross.

    <p>Under the wraps is the first vehicle for the Citroen brand in India - the C5 Aircross.</p>
  • Apr 03, 01:49 PM (IST)

    Another milestone for the Indian car industry as the French brand Citroen makes its debut in what is one of the most booming automotive markets in the world

    <p>Another milestone for the Indian car industry as the French brand Citroen makes its debut in what is one of the most booming automotive markets in the world</p>
  • Apr 03, 12:15 PM (IST)

    PSA Group and Avtec Ltd, a CK Birla Group company inaugurated their Hosur plant in November 2018. The plant will manufacture and supply powertrains for global and domestic markets.

    <p>PSA Group and Avtec Ltd, a CK Birla Group company inaugurated their Hosur plant in November 2018. The plant will manufacture&nbsp;and supply powertrains for global and domestic markets.</p>
  • Apr 03, 11:41 AM (IST)

    In February 2017, PSA Group acquired Hindustan Motors (including the trademarks) for Rs 80 Cr. 

    <p>In February 2017, PSA Group acquired Hindustan Motors (including the trademarks) for Rs 80 Cr.&nbsp;</p>
  • Apr 03, 11:34 AM (IST)

    In April 2016, PSA Group revealed its ‘Push to Pass’ six-year long growth plan for the plan and the company said that they would step in India by 2018 and would launch the first Citroen product by 2021.

    <div class="header clearfix" style="margin: 0px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 17px; line-height: inherit; font-family: Roboto, sans-serif; vertical-align: baseline;">
<p>In April 2016, PSA Group revealed its &lsquo;Push to Pass&rsquo; six-year long growth plan for the plan and the company said that they would step in India by 2018 and would launch the first Citroen product by 2021.</p>
</div>
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