Honda Motorcycle and Scooter India (HMSI) has been making good its run on the two-wheeler market with successful products including its latest scooter, the Honda Activa 5G. Now, with the festive season kicking off this weekend, the manufacturer that just announced further investment in its fourth plant in the country to augment production capacity to 7 million units per year, Honda aims to keep its good run going. Today, we meet HMSI president and CEO Minoru Kato for a round table on the strategies Honda 2Wheelers India will adopt to make the most of the festive season. This period usually accounts for higher sales of vehicles. Honda might also be looking to add some benefits for its existing and potential customers through some programmes and schemes. Stay tuned as we bring you all the updates right here.
Scooters have a unisex appeal and make up for the lack of adequate public transport infrastructure in the country. This is why they sell. - Guleria
Honda Motorcycle and Scooter India currently accounts for 59 per cent sales in scooter segment and 14 per cent of motorcycle sales in India - Guleria
Membership of the #HondaJoyClub loyalty program is free until Nov 30, 2018.
The #HondaJoyClub membership is open for all customers at Rs 299, says Guleria.
HMSI president and CEO Minoru Kato and HMSI senior VP, sales and marketing, YS Guleriaare heading the event
We're at the Honda roundtable event, stay tuned to OVERDRIVE for updates