Mahindra will soon launch the Imperio premium pickup in India on January 6, 2016. This will the first launch for the Indian utility vehicle maker and the company plans to further increase its lead in the small commercial vehicle segment. Mahindra already enjoys a 53per centmarket share in the LCV segment.
Image source: Indianautosblog.com
The Imperio sits on the same platform as the Genio but has a refined exterior design to make it look more appealing. Mahindra will target the small and medium business sectorwith its latest foray intolight commercial vehicle segment. The highlight of the Mahindra Imperio will be its styling followed by performance and driving comfort.
Speaking about the launch, Pravin Shah, president andchief executive (automotive), M&M Ltd said, Since we are the market leader in the small commercial vehicle segment, I am sure that with the addition of the Imperio, we will consolidate our leadership in the commercial vehicle space even more".
The Mahindra Imperio has beenconceptualised and developed at Mahindra's research and development facility in Chennai and will be manufactured at the Chakan plant in Pune. Mahindra might fitthe Imperio with the same 2.5-litre engine fromthe Genio which makes 75PS of power and 220Nm of torque. The features of the Mahindra Imperio too will be similar to the DC VX variant.
The Mahindra Imperio will be priced higher than the Genio. There's no word yet on whetherthe Genio will be discontinued thereafter, but it's likely thatMahindra maysell it as a base option.