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Mahindra launches the Driven by Design contest

Sumesh Soman  | Updated: April 16, 2020, 02:41 PM IST

Mahindra has announced the launch of its Driven by Design contest. The contest begins today, that is April 15, and closes on May 1, 2020. The winning entries will be featured on the Mahindra Racing social media platforms with the team principal, Dilbagh Gill. The company has also teamed up with British artist PopbangColour to help you with ideas, the motive is to help the participants with creative ideas. The official social media channel will be hosting a tutorial video with PopbangColour on April 17, 22 and 27.

The campaign welcomes all kinds of art forms such as drawings, written pieces, musical scores and model cars. All the above mentioned can be submitted as images, video or in written form. A few of the participants will get a chance to get on a video call with team principal Dilbagh Gill and the team's racing drivers.

The entries can be sent to competition@mahindrafe.com or you can post your content on Mahindra Racing's social medial channels, the theme of this year's Driven by Design campaign is 'What is your art?'

CEO and team principal of Mahindra Racing, Dilbagh Gill said, "We've been asking our creative fans to be involved in our Driven by Design campaign since the 2016/17 season. This year, we want submissions to include all forms of creativity so we can celebrate the diversity of talent out there. For the last five years I've enjoyed looking at all the artwork, so with complete creative freedom in the hands of our passioneers, I can't wait to see what pieces of art we receive. Mahindra Racing has really enjoyed working with PopbangColour on our race posters so far this season, and we're looking forward to continuing to work with Ian Cook on this campaign."

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