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Mahindra Reva amps up promotion of its e2o following SC ban on diesel registrations

Team OD  | Updated: December 28, 2015, 12:42 PM IST

After the announcement of the Delhi Government's odd-even policy and the Supreme Court's ban on registration of certain diesel vehicles, Mahindra's electric car subsidiary, Mahindra Reva has stepped in to promote the adoption of its own product, the e20.

Chetan Maini, founder and CEO of Mahindra Reva Electric car with the updated e20

Mahindra initially plans to promote the use of electric vehicles as taxis. Bangalore-based Lithium Urban Technologies already has a fleet of Mahindra e2o EV taxis. The company has also been positioning the e20 EV as a viable alternative for city commute through recent campaigns like the Goodness Drive from Kashmir to Kanyakumari to prove the car's ability to a handle all terrains and day to day usage.

Mahindra Reva is also planning to launch electric versions of the Verito sedan and Maxximo Light Commercial Vehicle (LCV) by February 2016 in order to expand its electric vehicle portfolio.The company is even testing the Maxximo electric LCV under real life conditions by using it in Agra to ferry visitors around the Taj Mahal.

The Mahindra's Festival of Goodness scheme introduced in October 2015 too was aimed at attracting more e20 customers. The first 100 customers who bought the e20 through the scheme are eligible for the lucky draw which will be held on December 30, 2015 between 11:00am and 12:30am at Hotel Monarch in Bangalore.

Mahindra Reva announces "Festival of Goodness" lucky draw for e2o buyers

Mahindra Reva Electric Vehicles Pvt. Ltd., a part of the USD 16.9 billion Mahindra Group, today announced a lucky draw that will be conducted on December 30, 2015. All bonafide buyers of Mahindra e2o under the 'Festival of Goodness' promotion, held between October 3 and November 15, 2015 will be eligible to participate in the lucky draw and the winner will win a trip for two to Singapore. As a part of the 'Festival of Goodness' promotion, each prospect who took the test drive of the Mahindra e2o in the given period was eligible for a scratch card through which they could claim the assured gift once they bought the car within the promotion period. Furthermore, all these customers who bought the e2o through the 'Festival of Goodness' promotion, were eligible to enter into the lucky draw for the bumper prize. The lucky draw will be held in Bengaluru on December 30, 2015, between 11:00AM to 12:30PM and will be conducted in the presence of an external agency appointed by Mahindra Reva. The venue for this is Hotel Monarch, Brigade Road, Bangalore. The 'Festival of Goodness' entailed that the prospects who Test Drove the e2o under the promotion period would be eligible for the assured gifts through scratch cards. In addition to this, in order to enter the lucky draw contest, the customer had to fill up lucky draw form with the necessary details including a small write-up on 'How Mahindra e2o is Driven by Goodness'. The other assured gifts includes e-vouchers for iPhone worth Rs. 60,000 each (8 winners), LED TVs Rs. 50,000 each (4 winners), 22kt Gold Coin Rs. 13,500 each (8 winners), Rs. 4,900 each (8 winners) and Rs. 1,000 each (72 winners). The offer was valid for the first 100 cars sold under the promotion scheme and the gifts can only be claimed post purchase of the e2o during the promotion period. The promotion was not open to Mahindra employees and employees of suppliers/agencies/participating partners/business associates of the Mahindra Group and their relatives.


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