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Maruti Suzuki expands its commercial range with five new tour vehicles

Sumesh Soman  | Updated: March 17, 2020, 02:27 PM IST

Maruti announced the expansion of its commercial network portfolio with the addition of extensive tour range options. The tour range vehicles include five vehicles, namely Tour H1 and Tour H2 which are hatchbacks, Tour S which is a sedan, Tour V which is a van and Tour M which is an MPV.  The commercial segment of Maruti Suzuki was introduced in 2016 and with a 240% growth in the past three years, the inclusion of the Tour range is a step up for the manufacturer. The commercial network already retails the light commercial vehicle Super Camry and the Eeco. The Maruti Suzuki's commercial network also revealed its brand new logo recently which again is a strong step for brand building. The commercial network of Maruti Suzuki has over 320 stores in more than 235 cities.

Shashank Srivastava, executive director of marketing and sales at Maruti Suzuki said "Maruti Suzuki's Commercial channel is the fastest growing commercial network in the country. A majority of the Commercial network customers comprise of 'owner-cum-driver' who are ambitious, risk takers and are looking for recognition. Their primary need is to get a stable income, and these vehicles contribute as a source of livelihood for them. Similarly, the fleet owners seek increased productivity, improved earnings and expansion of their business. Our internal research suggests that both these goods carrier owners as well as passenger carrier owners have similar business needs. Recognizing this as an opportunity, we decided to consolidate our commercial offerings under one roof."

He also added "The expanding Commercial network is a testimony to our focus on customer satisfaction and establishes our expertise in understanding the needs of the customers. Our customer first approach has contributed to mass acceptance of the brand resulting three times growth in network. With an enhanced portfolio of Super Carry, Eeco and Tour range available via our Commercial network, we are confident that it will also help our dealer partners"

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