Maruti Suzuki has launched a new car personalisation facility, called iCreate. It's currently available to customers who own the Vitara Brezza. The company says that iCreate gives customers the freedom to personalise the car according to their tastes and preferences.Cars these days are an extension of one's personality and the customised Vitara Brezza, it says, will complement the customer's personality. iCreate is primarily targeted towards the youth.
The company adds that the Brezza is the face of Maruti-Suzuki's Transformation 2.0 philosophy that's youthful, trendy, vibrant an inclusive. That's why they've chosen the compact SUV as the first vehicle to offer this customisation option. That said, the company adds that there is scope in the future to add other models under the iCreate umbrella.
The range of customisation options for the Brezza include exterior garnishes, body graphics, alloy wheels, seat covers, interior styling kits, infotainment options and mats to name a few. In all there are about 90 permutations and combinations to choose from. The company says that the wide range of customisation options means no two VItara Brezzas will be the same. Customisations will be carried out at the Maruti Suzuki dealerships.
While there are numerous accessories available outside a dealership, it is always advisable to fit genuine accessories. The iCreate customisation facility also ensures that your Brezza's warranty is not void when you fit accessories. Besides, there's the peace of mind factor knowing that a trained professional is working on your prized possession.
The Vitara Brezza has been a runaway success for Maruti Suzuki ever since it was revealed at the 2016 Auto Expo. Waiting periods, currently, stretch for months and the company is pushing hard to meet demand. The Brezza is currently available with a 1.3-litre diesel engine that produces 90PS and 200Nm. Its known to deliver a good mix of power and economy. A petrol variant is also on the cards.
Read our comprehensive road test to find more on the Vitara Brezza.