Maruti Suzuki have opened their new chainof exclusivedealerships called Nexa in India. These dealerships will sell only high-end Maruti products like the S-Cross. The Nexa dealershipscommandan ambience different fromregular Maruti showrooms andare aimedto draw in premium clientele witha unique customer service experience.Around 34 dealerships willshortly beginoperatingbut Maruti plansto have 100 of them ready by the end of this year.
So how is a Nexa dealership different fromother Maruti showrooms? For starters, only the S-Cross will be on display here. The entire layout including the dominating colour-scheme forthe showroom will be different. The outletswill be bathed in monochromatic light withaspotlight highlightingthe car.
Customers will be given iPads to configure their cars and the sales executives will be trainedin the same manner as the ones for premium carmakers. Around 1,000 of them have been hired as of now from varied fieldslike aviation, hospitality and finance.
Maruti says that the entire experience will be kept paperless, as far as possible. Customers will be allowed to take ownershipof the car inside the showroom itself, with a specially dedicated area for the delivery.
Additionally, customers who buy their cars through Nexa candownload the Nexa app that furnishes them withdetails of the service history and schedule, new offers and various other benefits. There are also loyalty programmes which extend beyond what Maruticurrently offers its customers.