Maruti is going on an image boosting drive and is in the process of setting up 16 newbrand centres in the major cities across India.
These centres will showcase the company's upcoming products and latesttechnologies, a Maruti executed told a leading India newspaper, and will be based on the Maruti brand centre in Vasant Kunj, Delhi.
2014 Maruti Celerio
He, however, added thatno commercial transactions will take place at these centres and these boutique showrooms will be there just to offer customers direct interaction with the company in order to generate a positive brand perception.
Maruti has already spent Rs 50-60 crore for the purchase of properties in up market locations incitieslike Kolkata, Jaipur, Indore, Bangalore, Chennai, Kochi and Chandigarh. The net expenditure on the project is expected to be in the region ofone thousand crore rupees.