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Mercedes-Benz India crosses 13,000 units for second year in a row

Team OD  /
12 Jan 2017 01:50:17 IST

The year 2016 wasn't confidence inspiring for the entire automobile industry. The year started with diesel ban in the key Delhi-NCR market and ended with demonetisation. In between there were high excise duty and rising prices. Amidst these market challenges, Mercedes-Benz India has registered more than 13,000 units in annual sales for the second year in row.

Mr.-Roland-Folger,-MD-&-CEO,-Mercedes-Benz-India

The German luxury carmaker sold 13,231 units in India last year, a marginal slip from 13,502 units in 2015, buoyed by its product strategy with all the segments. Its luxury SUV range - which includes the GLA, GLC, GLE, GLE Coup, GLS and G-Class - grew by more than 20 per cent in the previous calendar year.

It was the year for SUVs, and the highest-selling SUV for the Mercedes-Benz India in 2016 was the GLE. However, the C-Class again emerged the highest-selling luxury sedan for the brand in 2016, closely followed by the E-Class and S-Class. This is the second consecutive year that the C-Class bagged the top-seller spot, replacing the E-Class sedan since 2015.

Surprisingly, the performance brand Mercedes-AMG and the Dream Cars witnessed the highest growth in 2016.

Mr.-Roland-Folger,-MD-&-CEO,-Mercedes-Benz-India-with-the-Mercedes-Benz-...

Although automobile sales growth rate in India slipped to a 16-year low in December 2016, Mercedes-Benz India did the miracle. Vehicles across all categories sold 12,21,929 units last month, slipped from 15,02,314 units in December 2015, but Mercedes-Benz's December 2016 sales were higher than the same month last year.

Tags:  | Mercedes-Benz  | Mercedes-Benz India  | GLA  | GLC  | GLE  | GLE coupe  | GLS and G-Class  | C-Class  | e-class  | s-class  | Mercedes-AMG  | Dream Cars  | demonetisation

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