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MG Motor announces unique MG SEWA Parents First initiative

Aditya Chatterjee  | Updated: July 09, 2020, 05:39 PM IST

MG Motor India has announced a unique initiative called MG SEWA Parents First wherein the carmaker will sanitise the cars owned by the parents of the MG car owners, Importantly, the sanitisation will be free of cost irrespective of the parents' car brand. This initiative will be supported by MG's nationwide dealership network and will be conducted throughout July and August 2020. The sanitisation process will include high touch-point areas including seats, along with the eco-friendly 'dry wash' to ensure the car cabins are safe and free of any contamination.

MG Motor announces unique MG SEWA Parents First initiative

The MG Sewa was formed to help communities with whom the company interacts, especially in Vadodara, Halol, and Gurgaon. Under the Program, the carmaker started supporting the education of girl students in 2019, and more than 60,000 girls have benefitted from it so far. Other initiatives under MG Sewa include skilling unemployed women to make masks, educating 100 teachers and more than 4 Lakh children on road safety in Gurgaon, and sanitising 4,000 police cars.

MG has provided more than 100 Hector cars to frontline workers and donated Hector Ambulances as part of the same

Further, MG has also facilitated enhanced production of ventilators by providing technological and infrastructure support to an MSME player, Max Ventilator, at Vadodara. The production has been ramped up to 4 times in the last 2 months. Recently, the carmaker provided more than 100 Hector cars to frontline workers and donated Hector Ambulances as part of the same. The company has been at the forefront to ensure that migrant labourers received food during the nationwide lockdown.

Tags: MG Sewa  |  MG Motor India  |  MG Hector  |  MG ZS
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