MG Motor India opens its first Digital Studio in Bengaluru

Tuhin Guha Updated: October 31, 2019, 04:08 PM IST

MG Motor India today announced the opening of it's first Digital Studio in Bengaluru. This showroom is a pilot project that is aimed at providing a new visual and interactive experience to prospective buyers. This is another aspect of the brand's aim to be a tech leader in the Indian auto industry, while find new avenues to attract young buyers.

Rajeev Chaba, head of MG Motor India, tells us that this Digital Studio's smaller footprint improves dealer viability to a large extent. Further, this allows the brand to have a presence in locations where setting up a full-scale showroom might be prohibitive due to space and cost constraints.

Selling a car from this showroom costs about 70 percent less than what it would from a traditional space. The firm is gauging interest in this format with this pilot and will accordingly tweak the format and look to expand to more locations. Further, the virtual nature of this space means that new models coming in, like the new MG ZS EV, can be incorporated easily.

Buyers can take a full virtual tour of the car where most of the Hector's features are highlighted. An AI-based Human Recognition feature allws buyers to focus on aspects of the car that may interest them. Customers also have access to a configurator while also being able to take test drives or make a booking. The SAIC-owned carmaker has worked with a Mumbai-based tech firm, Eccentric Engine, to develop the visualization platform.