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'My Mercedes' service initiative launched in India

OD Newsdesk Published: October 18, 2013, 11:21 AM IST

Car brands are always looking to provide customers with a good ownership experience rather than just a good product. Premium car brands try to take it a step further by trying to provide the best possible customers' ownership experience while keeping cost of ownership to minimum possible. Now, Mercedes-Benz India has launched the 'My Mercedes' service initiative.

L-R: Devdutta Chandavarkar, Vice President, After Sales, Mercedes-Benz India; Mr. Eberhard Kern, MD & CEO, Mercedes-Benz India; Mr. Vidur Talwar, MD, T&T Motors; and Mr. Rohan Talwar,Executive Director, T&T MotorsL-R: Devdutta Chandavarkar, Vice President, After Sales, Mercedes-Benz India; Eberhard Kern, MD & CEO, Mercedes-Benz India; Vidur Talwar, MD, T&T Motors; and Rohan Talwar,Executive Director, T&T Motors

As part of the new services offered to costumers, bookings for service can now be done online and through smartphones and tablets using scanned QR codes. Mercedes now also has a national remote diagnostic centre in Pune, that allows experts to assist technicians pan-India and also remotely access vehicle diagnostics. Mercedes has also inaugurated its largest service facility in North India. T&T Motors, Gurgaon was inaugurated by Eberhard Kern, MD & CEO, Mercedes-Benz India, Devdutta Chandavarkar, VP - after sales, Mercedes-Benz India and Vidur Talwar, MD, T&T Motors. The three years vehicle warranty with roadside assistance' which comes standard can now be extended by two more years for as low as Rs 3,500 each year. There will now be special B-class models commissioned as support vehicles for the roadside assistance crew.

"Premium After-Sales service is the key differentiator while investing on a luxury vehicle. We value our commitment for our customers and going forward the industry best standards set by Mercedes-Benz will create a new benchmark to take a lead. Our focus on network expansion will continue in line with our 'Year of Offensive' strategy for 2013, and our service centers will help us reach even closer to our customers," said Kern.

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