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Nissan inaugurates new sales and marketing headquarters in Mumbai

Team OD  /
29 May 2014 19:11:34 IST

Takashi Hata, senior vice president and chairman of Nissan's Africa, Middle East and India region operations, inaugurated the company's new sales and marketing headquarters in the Equinox Business Park located in Kurla, Mumbai. The new headquarters which is the carmaker's second largest office in the country, will now house sales, marketing, communications and dealer management teams for both Nissan and Datsun brands.

The new Nissan Sunny at the Delhi Auto Expo earlier this year

Nissan who are trying to expand their presence in India have recently also opened a regional office at Delhi. Though the main corporate headquarters will continue to remain in Chennai, the new marketing headquarters are set to be staffed by 200 employees by the end of the year.

The Japanese carmaker also announced a new senior manager for India. Guillaume Sicard has been appointed as the deputy president of Nissan India Operations with effect from the July 1 this year. Sicard, who is currently working for Renault Turkey, will be operating under current president of Nissan India, Kenichiro Yomura.

On how the new appointment would help Nissan, Yomura said, "This appointment supports the recently announced changes to our India operations and will enable us to continue delivering strong results and growth towards achievement of the Nissan Power 88 mid-term plan. The Nissan India team is continuing to strengthen its focus on ensuring high product quality and customer satisfaction, while improving both brand and product value with our dealer network." Nissan also believes that this move will help their brands to increase their footprint in the local market.

Having recently opened their largest parts distribution centre (PDC) in the country, Nissan are taking measures to gain share in the Indian market by strategically setting up operations in key locations.


NISSAN INAUGURATES SALES & MARKETING HEADQUARTERS IN MUMBAI MUMBAI, May 29, 2014 Nissan today announced the opening of its Sales and Marketing Headquarters in Mumbai, inaugurated by Takashi Hata, Senior Vice President Nissan Motor Co., Ltd and Chairman of Nissan's Africa, Middle East and India region. The new facility, which is located in the Equinox Business Park, Kurla (west), covers an extensive 17,000 square foot area and is Nissan's second largest office in the country behind the main corporate headquarters in Chennai. Out of the current 200-strong Nissan Motor India Private Ltd. workforce, initially 50 staff will be based in Mumbai creating a hub for all sales, marketing and dealer management activities. The Mumbai workforce is expected to rise to around 150 employees by the end of the year. The facility currently houses sales, marketing, communications and dealer management teams for both Nissan and Datsun brands, among other key functions. Nissan has also established a regional office in Delhi as part of a wider strategy to expand its local presence and reach in India. Additional regional bases will be established in other major cities in the near future. Speaking at the occasion, Kenichiro Yomura, President Nissan India Operations, said, "We have implemented significant improvements to our business structure in India. As a result, Nissan Motor India Private Ltd has assumed full responsibility for the sales, marketing and distribution of all Nissan and Datsun-branded vehicles and parts in India. The inauguration of our sales & marketing headquarters in Mumbai is a key step to help expand our reach and visibility to our customers in this very important growth market." He added, "Our Chennai office will continue to be the nodal hub for Nissan Group operations in India as it is located close to our manufacturing and R&D centers. Mumbai is important for us from a business point of view offering us better reach to our pan-India stakeholders. We now plan to further increase our local footprint by setting up additional operations in strategic locations across India."
  

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