Piaggio Vehicles Pvt Ltd haveentered into a partnership with Snapdeal to sell their range of premium scooters online. Other scooter manufacturers like Hero MotoCorp and Mahindra Two-Wheelershave beenselling their vehicles online for a while now.
Piaggiobelieve thatthis new partnership with Snapdeal will help them target younger customers who are tech savvy and opt for purchases which do not require much effort. For a booking amount of Rs 5,000, you can now book any scooter from Piaggio's stable such as the Vespa, VX, Vespa S and Vespa Elegante. Piaggio will offer Rs 2,000 Snapdeal cash to the first 100 customers. This can be redeemed at the next purchase from the online retailer.
Sanjeev Goyle executive vice president , 2W Business, Piaggio Vehicles Private Limited said, The brand Vespa has a global appeal and has been the most stylish two-wheeler around the world. Our premium product Vespa has received a lot of recognition since its launch in the Indian market. From the launch of the Vespa LX to the launch of the sporty Vespa S, our endeavour as a brand has been to offer ultra-modern and sleek designs that appeal to the youth segment. Today's generation loves online shopping and prefers brands that provide buyer friendly shopping options. Hence we decided to launch a virtual store that will offer the fastest possible Vespa buying experience."
Tony Navin, senior vice president, electronics and home at Snapdeal said, Automotive category on Snapdeal has grown at a phenomenal pace in the last 12 months. We have seen a tremendous customer response towards this category. With the Vespa Brand Store, on the Snapdeal platform, we want to create a unique shopping experience for our consumers where they have access the entire Vespa Scooters' portfolio from the comfort of their homes."