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Pre-facelift Ford Aspire to continue in the commercial segment as the Aspire Trip

Team OD  /
04 Oct 2018 15:38:43 IST

The facelifted Ford Aspire compact sedan has been launched in India. But Ford India has sensed an opportunity here with the old, pre-facelift car and will continue to sell it to ride-hailing serives, taxi operators and other services which require the use of commercial passenger vehicles.

This version has been renamed the Aspire Trip and is a bare-bones iteration of the previous car. There is white paint option with a blue pinstripe, steel wheels, and styling unchanged from the pre-facelift car. The interiors will also be bare-bones with basic features like air-conditioning, power steering and possibly power windows.

The primary engine option will be the more frugal 1.5-litre diesel motor, although either the old 1.2 litre petrol or even the new 1.2-litre dragon unit might be offered. A five speed manual will be the only gearbox option.

With life cycles for cars reducing over time, a strategy such as this makes sense. This has been seen earlier with the Maruti Tour S and the Hyundai Xcent Prime, will help car makers maximize return from a product and also provide maore affordable options to business owners.

Source: Gaadiwaadi

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