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New Premium Hatch - Altroz launched to redefine the segment with its Gold Standard in Design, Safety, Technology and Driving Experience

Updated: January 22, 2020, 05:25 PM IST

Marking its entry into the premium hatchback segment, Tata Motors today launched – the Altroz. The Altroz will be available in five trim levels across all Tata Motors authorized dealerships at an introductory price starting from INR 5.29 lakhs for the petrol version and INR 6.99 lakhs for the diesel version. It is the first vehicle developed on the new ALFA architecture and the second vehicle showing the Impact 2.0 design language. With its striking design, bouquet of industry-first features and the most recent achievement of Global NCAP 5-star rating, it has set the GOLD Standard in Safety, Design, Driving Dynamics, Technology and Customer Delight. All set to entice customers, Altroz will come with 6 different factory-fitted customizable options to be chosen from 4 packs – the Rhythm, Style, Luxe and Urban.

Hosting a mega blockbuster launch event, Tata Motors also simultaneously launched 3 fully BSVI ready cars, becoming the first manufacturer to introduce 4 models in a single event. Leading the line-up with the Altroz, the showcases for the event included the Tiago, Tigor (safest in their category) and the Nexon. These cars are not just fully BSVI ready but offer lot more to the aspiring Indian customers. Additionally, with the introduction of the Altroz and the Nexon, Tata Motors also becomes the first OEM to launch BS VI ready diesel variants in their respective segments.

Speaking at the launch, Mr. Guenter Butschek, CEO & Managing Director, Tata Motors, said, "Today is when we start writing a new chapter. We promised to kick-start the year with a product offensive and here we are. The future of efficient, green, sustainable mobility solutions needs to translate into reality and we have made a start by bringing the new generation of BSVI solutions to the market. We are delighted by today's firework of launches, all in this single event and introduce the new face of Tata passenger cars which are not only BSVI ready, but are designed and developed to truly enhance the value proposition for our aspiring customers. With the class defining, new premium hatchback, Altroz, we are expanding our market coverage further. We have lots more in store for 2020 and we have just commenced unveiling our well-defined future product portfolio."

The New BSVI Range: With class leading design aesthetics, the entire range now is aligned as per Impact 2.0 Design language and will be available across authorized sales outlets.

The new Nexon will be available in 1.2L Revotron turbocharged petrol BSVI engine and 1.5L Revotorq turbocharged diesel BSVI engine and will command a starting price of INR 6.95 lakhs and INR 8.45 lakhs respectively. Staying on course, the Nexon 2020 has been developed to take the drive experience to NEX LEVEL with best-in-class safety features and will be the first car from Tata Motors to feature the 'iRA Tech' – the new connected car technology, which has been designed specifically for India and caters to its unique driving conditions. 'iRA Tech' consists of technologies such as What3Words, Connected Safety, Natural Voice system and the Tribes app. The Nexon 2020 will be offered in 6-speed manual and AMT options.

The Tiago 2020 will be the successor to a highly-successful first generation Tiago, which is currently being driven by 2.5 lakh happy customers. The Tiago 2020 sports a more confident, mature design while being young, premium and fun. The car will be available in both manual and AMT options. It will be available in a 1.2L Revotron petrol BSVI engine and will be available at a starting price of INR 4.60 lakhs.

The Tigor 2020 will be available at a starting price of INR 5.75 lakhs and will come with a 1.2L Revotron petrol BSVI engine. The new Tigor exhibits a poised, understated and executive-oriented design. It will also be offered in manual and AMT transmissions.

According to Mr. Mayank Pareek, President – Passenger Vehicles Business Unit (PVBU), Tata Motors, said, "We are elated to begin 2020 in style with our new generation of passenger cars, today. This is a landmark achievement for us as we set new industry benchmarks. These new models are beyond BSVI and will redefine every segment they are meant for with class-leading design, safety, technology and driving dynamics. We are also taking a significant step and defining what the new PV range brand promise is, through a new campaign -'Drive New Forever'. We are all set to ride the demand trend for new launches and excite our customers with a new product portfolio."


DISCLAIMER: This information is published as per the press release sent to us. It has not been verified or ratified by OVERDRIVE.
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