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Refreshed Ford Figo launched in India at Rs 3.87 lakh

Team OD  /
16 Sep 2014 11:29:26 IST

Ford India has launched the refreshed Figo at Rs 3.87 lakh for the petrol and Rs 4.83 lakh for the diesel variants (all prices ex-Delhi). The refreshed Ford Figo comes with a smoky finish on the fog lamp bezels, 14-inch alloys and a rear bumper valance. A chrome fender badge and turn indicators on the ORVMs are the other exterior changes. Inside the cabin, the blue oval theme dominates with bits of cyber blue on the seat fabrics, centre stack and even on the door handles. There will be eight exterior colour options to choose from.

Refreshed_Ford_Figo_Exterior (1)

The Figo retains its 1.2-litre petrol and 1.4-litre diesel engines with only manual transmissions. An all-new Figo with more mechanical changes is expected by 2016.

Refreshed_Ford_Figo_Interior

Ford Figo has caught the imagination of first-time car buyers since its launch and continues to remain one of the most compelling offerings in its segment. Just as life keeps getting better, the enhancements made in Ford Figo make it more appealing for customers ahead of the festive season," said Vinay Piparsania, executive director marketing, sales and service at Ford India. The refinements to the updated Figo complement its superior performance, smart technology, uncompromising fuel efficiency and competitive cost of ownership. With the refreshed look, we are adding even more style to the Figo, which is highly regarded as a reliable vehicle with an outstanding value-for-money proposition."

The refreshed Figo is available in all of Ford's outlets in India.

Refreshed Ford Figo launch press release


Adding excitement and colour to the upcoming festival season, Ford India has introduced Ford Figo in a refreshing new look with enhanced exteriors and bright new interiors. The festive look of Ford Figo will win customers over with its Smoky Stealth finish exterior styling elements including 14" Alloy Wheels, Fog Lamp Bezels and Rear Bumper Valance. The exterior styling of the popular and dependable Figo has been further enhanced with a sleek-looking Chrome Signature Fender Badge and Turn Indicators on Power Mirrors to add to its premium appeal. Making it just as stylish as it's smart, the interiors of the refreshed Ford Figo will have a vibrant appeal with special Cyber Blue trim reflected on the dual-toned seat fabrics, centre stack and door pull handles in the Kinetic Blue Titanium. Enhanced styling cues across the rest of the product range* consist of new dual-toned seat fabrics in Cyber Blue along with two-layer satin aluminium finish centre stack, inner door handles and door pull caps. "Ford Figo has caught the imagination of first-time car buyers since its launch and continues to remain one of the most compelling offerings in its segment. Just as life keeps getting better, the enhancements made in Ford Figo make it more appealing for customers ahead of the festive season," Vinay Piparsania, Executive Director Marketing, Sales and Service at Ford India, said. "The refinements to the updated Figo complement its superior performance, smart technology, uncompromising fuel-efficiency and competitive cost of ownership. With the refreshed look, we are adding even more style to the Figo, which is highly regarded as a reliable vehicle with an outstanding value-for-money proposition." The refreshed Ford Figo will be offered at an attractive starting price of Rs. 3.87 lakh* for petrol and Rs. 4.83 lakh* for diesel and will be available in eight attractive colours - Kinetic Blue, Mars Red, Diamond White, Moondust Silver, Chill Metallic, Panther Black, Smoke Grey and Paprika Red. Being one of the most awarded cars in India, the Ford Figo is widely recognized and appreciated for its outstanding value proposition offering superior performance, fuel efficiency and smart, first-in-class features such as Bluetooth and best-in-class AC and boot space. The Ford Figo range will also continue to offer a comprehensive two-year or 100,000 kilometer warranty. In a first of its kind initiative, Ford will also be offering 'Happy Pocket Service' with comprehensive scheduled service at a transparent and competitive price starting at only INR 2,199. *Editor's note: All prices are Ex Showroom Delhi.
  

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