The Renault-Nissan alliance is celebrating its 15th anniversary with acloser integration in engineering, manufacturing, and purchasing.Renault and Nissan came together in 1999 when Nissan was closeto bankruptcy. In 15 years the combined annual sales volumes haveclimbed from 4.8 million to 8.3 million. Renault holds a 43.4 per centstake in Nissan and Nissan has 15 per cent of Renault. The alliance nowencompasses eight brands: Renault, Nissan, Renault-Samsung, Infiniti,Venucia, Dacia, Datsun and Lada.
Members of the alliance already use common platforms and powertrainsbut it now plans greater convergence with the appointment of alliance executive vice presidents for engineering, manufacturing, purchasingand human resources. This should achieve an annual saving of 4.3 billionEuros by 2016.
The Renault-Nissan alliance can now claim to be the motor industry'slongest-standing and most productive collaboration. Its chairman andCEO Carlos Ghosn (who turned round Nissan when the alliance was firstestablished) has always maintained that the secret is in the name - analliance, rather than a merger or takeover.