Royal Enfield introduces Make-it-Yours personalization on Interceptor 650 and GT 650

Aditya Chatterjee Published: October 15, 2020, 03:26 PM IST

Chennai-based Royal Enfield has introduced a new Make-it-Yours personalization programme, where consumers can now choose to personalize and accessorize their motorcycles, right at the time of purchase. What's new in this, you ask. The Make-it-Yours personalization programme offers a 3D configurator using which you can virtually choose different permutations and combinations of accessories on your choice of RE motorcycle, before taking the final call. One can choose between different colourways, trims, and graphics, as well as genuine motorcycle accessories, right at the time of motorcycle booking. Once customers place the booking via the App, they will also get visibility of delivery timeline of their motorcycle, mentions RE. Customers can also opt for extended warranty and Annual Maintenance Contract (AMC) packages as well via the official app.

Importantly, this gives prospective customers factory-tested, trustworthy and genuine motorcycle accessories that come with a two-year warranty. For now, Royal Enfield is offering this on the Interceptor 650 and the GT 650. The Classic, Himalayan as well as the upcoming Meteor 350 will follow suite as well.

Speaking about the launch of MiY and the 3-D Configurator, Vinod K. Dasari, CEO Royal Enfield said, "Motorcycles are as unique as the individuals riding them and avid motorcyclists consider their machines to be an extension of their personality. Royal Enfield understands this journey of self-expression, and has developed a seamless digital solution to enable this expression. With MiY, customers will have a 'little bit of them' built into the motorcycle and depending on the level of personalization, motorcycles will be custom-made as per consumer specifications, within 24 to 48 hours, at our manufacturing plant in Chennai. We will be rolling out MiY for all our motorcycles, across all our stores in the country in a phased manner. All new motorcycle models from Royal Enfield, from here on, will come with the MiY feature"