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Royal Enfield resumes sales and service operations

Aditya Chatterjee  | Published: June 11, 2020, 08:45 AM IST

Chennai based Royal Enfield made an announcement resuming work at more than 850 sales, service and 425 studio stores positioned across the country. Adhering to government guidelines, RE offices, stores and manufacturing facilities were shut between March 22-May 5, 2020. The company has gradually resumed work at its manufacturing facility from May 6 onward. While 90 percent of RE's retail network is up and running, centres at select few cities will be open on alternate days or are functioning partially.

Joining the likes of Hero MotoCorp and others, Royal Enfield too has gone digital to offer contactless sales and service experience. The company's online platform will let the prospective buyer choose their favourite RE after going through all the information on it and can then schedule a home test ride and also book it online. Customers can also go through the wide accessories option for their motorcycle and kit it virtually before booking it online. Post booking the motorcycles, the customer can get in touch with their nearest dealership and make online payment, also opt for home delivery.

Royal Enfield has a fleet of mobile service-ready RSA motorcycles,  which are equipped to carry tools, equipment and genuine spare parts to undertake almost 90 percent of all typical service and repair requirement at the customer's place, also the technicians will adhere to all the safety related guidelines mentioned the company. The Royal Enfield Service on Wheels motorcycles will be available across all dealerships by July. RE will also start offering pick and drop facility in select cities.

"Our focus is to bring more value and engagement to our customers across all levels of brand interaction to
create an involved purchase and ownership experience that is seamless and hassle-free. These initiatives will ensure safety of our customers and give them more options to be connected with the brand, without compromising on the ownership experience. We have created an engaging and convenient online approach that brings the world of Royal Enfield to the customer's fingertips, and allows him or her to remain connected with the brand. The array of online and digital customer-centric initiatives we've launched is an initial step towards the larger digital journey we will undertake. This is only just the beginning and we aim to introduce a plethora of new digital features that will facilitate
seamless interaction, higher functionality and most importantly, an outstanding customer experience" commented, Lalit Malik, Chief Commercial Officer, Royal Enfield.

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