Isuzu has brought in the all-new MU-X at Rs 23.99 lakh (ex-Delhi) in India. The SUV is available in two trims wherein the top-end 4X4 version is priced at Rs 25.99 lakh. This very space of SUVs has got a lot busier with multiple offerings vying to get a chunkier pie of the segment. The most popular SUV in this space is the Toyota Fortuner. Backed by brand reliability and impressive performance, the Fortuner has ruled the roost for quite some time now. However, upsetting its apple cart was the new-gen Ford Endeavour which was launched in India last year.
The Endeavour boasts of a pure American DNA and has its Hulk-like dimensions to prove the same. An SUV does not have to be massive and bulky is what Hyundai believes in. The Hyundai Tucson does come loaded with features but not as much as the Endeavour. So we have the Hulk-like Ford Endeavour, Thor-like Toyota Fortuner, Batman-like Hyundai Tucson and the Captain America-like Isuzu MU-X in India. Why are we calling these SUVs such names? The specification comparison of these SUVs should help you understand.
We are calling the Isuzu MU-X Captain America because it is an old-school SUV that has been given a new-age styling along with newer features. The sheer dimensions and presence of the Toyota Fortuner totally justify the Hulk tag. The new-age Ford Endeavour, like the American superhero Thor, has struck back impressively against the competition and occupies a strong position against the Toyota. Lastly, the Hyundai Tucson. It might not look as mighty as the other three but has enough ammo to strike a dent in the positions of the three SUVs.